Is Facebook advertising the best way to boost your business?

The world of advertising is transforming. In a society saturated by information, it’s harder than ever to grab the attention of potential customers. So, just how do you get people to take notice of your business? Try reaching them through social media. Facebook has nearly 1.8 billion monthly active users, so advertising on its platform could be the answer. Learn more about how Facebook advertising works and find out how Search Engine Pros can help you harness its power to boost your business.

Why use Facebook advertising?

Facebook advertising tips and ideas

Here are the key reasons why Facebook advertising wins over traditional ad formats like print, billboard, radio, TV and even Google Adsense:

  • Facebook ads are far cheaper in terms of cost to reach 1,000 people. For example, Buffer app found that spending just $5 per day on Facebook adverts bought them 9 likes, 1 click to their homepage and 787 new views. Moz claims that spending $1 per day on Facebook gets your brand in front of 4,000 people.
  • Facebook ads run on pay-per-click or pay-per-day impressions, similar to Adsense. That means that you’re in control of your budget and can set daily caps or limits on the total campaign.
  • Facebook ads are highly visible because they’re placed directly in users’ news streams.
  • You can target specific audiences with Facebook ads based on a number of factors including interests, age, behaviour, connections, languages, gender, location, religion, politics, marital status and occupation.
  • Facebook allows you to find existing customers using contact lists, web traffic from your site or activity in your app. This allows you to remarket to an audience who has already visited your site and has some interest in your business.
  • Once you have a converting audience you can use the Lookalike Audience feature to reach new people who have similar profiles.
  • You can test and track the success of your advertising campaigns in real time with Facebook Analytics and adjust them using the Adverts Manager tool.

Exactly how does Facebook advertising work?

Facebook advertising tips and ideas

Facebook has made over $6.4 billion in advertising revenue in the second quarter of 2016 alone. The social network has become a key leader in the ad field by creating the most sophisticated consumer profiling ever.  Here’s how it works:

  • When you’re logged into Facebook, it tracks everything you do on the internet. This allows it to build a profile of your lifestyle including what brands you like, your hobbies and interests, favorite foods, music, films and so much more.
  • Facebook knows where you live and uses your electronic device and location settings to figure out key information about you.
  • The company also uses consumer data that has been sourced by credit companies and research firms like Experian to build a fuller idea of your lifestyle habits.

This might sound pretty scary for consumers, but it’s a dream for advertisers who can use this information to target very specific audiences. Plus, if they wish, Facebook users can adjust their privacy settings using the Ad Preference Tool to avoid being tracked.

What makes Facebook advertising even better is that it has 10 different ad methods which cater to different business aims:

  1. Boost your posts to a wider audience.
  2. Promote your page to get more likes.
  3. Send people to your website.
  4. Increase conversions on your website.
  5. Get people to install your app.
  6. Increase engagement in your app.
  7. Reach people who live near your business.
  8. Get people to attend an event.
  9. Get people to claim an offer, such as a discount on next purchase or enter a sweepstake.
  10. Generate video views.

How can we help you with Facebook advertising?

Facebook advertising tips and ideas

Whether you want to drive sales or increase brand awareness, with a little bit of time, money and testing, Facebook ads can provide a real boost for your business. If you need assistance setting things up, Search Engine Pros can help in the following ways:

  • We can work with you to assess your advertising needs.
  • Set up your Facebook advertising account
  • Test various adverts and analyze what works best.
  • Set up a regular advertising budget and schedule your Facebook ads.

Contact us to get started with your Facebook advertising campaign.

 

 

About the Author: Taylor Reaume is a fortune 500 web marketing consultant from Santa Barbara, CA and founder of Search Engine Pros. Services provided include: Google search marketing, SEO copywriting services, ethical search engine optimization, internet marketing courses, seo consultation, seo positioning. Search Engine Pros is a Santa Barbara web marketing agency that provides a full range of web marketing services, including social media consulting, top web design, custom WordPress, web programming, and marketing SEO services. Visit the website at http://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.About the Author: Taylor Reaume is a fortune 500 web marketing consultant from Santa Barbara, CA and founder of Search Engine Pros, a full service web marketing agency providing a range of web marketing services, including social media consulting top web design, custom WordPress, web programming, and marketing SEOservices. Visit the website at http://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.

Taylor Reaume: How to Get the Most Out of the Internet Marketing Maze

The way companies market their products and services has changed over the last decade. To keep up with competitors in your industry, you need to figure out how to use cost-effective online marketing methods.

To someone who is just looking at online marketing for the first time, it may appear to be an overwhelming and confusing maze. There are plenty of wrong turns you can make, many  of which lead to a scary place with your online marketing strategy. The good news is that the Internet marketing maze is something you can perfect over time.

Here are some simple ways to maximize your Internet marketing strategy. The Internet marketing campaign tips below will help build your online presence.

Consider the Bigger Picture

As you start to build your online marketing approach, it’s very important that you consider the bigger picture and your extended plans. This is vital because your entire online presence needs to be cohesive and symmetrical. If you lack cohesiveness between different parts of your online presence, you’ll have a very difficult time trying to maximize your efforts.

Keep in mind that to truly dominate the Internet marketing maze, you’ll want to gear your approach in a way that will accommodate Google search engine algorithms. In being search engine optimized, otherwise known as SEO, with Google, you’ll greatly increase the likelihood of your customers and prospective clients coming across your online networks.

So how does the bigger picture and SEO come together? It’s quite simple.

SEO is measured through a variety of factors. Some of the most important elements include:

» Keywords placed throughout the website

» The name of the website

» Name, address and phone number of the business

» Social media accounts

» How polished the website coding is

When you consider all of these factors, you can see why it’s very important that you avoid switching around the name of your business. The more that you consider the bigger picture and plan for the future, the easier of a time you’ll have when it comes to navigating through the Internet marketing maze.

See What Others Are Doing

Another great way to find out what you should do for your Internet marketing campaign is to look to others and see what they’re doing. This will work if you have competition in your niche market that is successfully implementing its own Internet marketing campaign.

Some of your competitors’ online marketing techniques to observe include:

» How their website looks and is presented

» Which online resources they use, ie. Facebook, Twitter, blog, etc.

» How they interact with their clients online

By seeing what works for your competition, you can narrow down the efforts that you effectively put in place for your own marketing approach. There is no time to waste when it comes to being a small business, so learning from the mistakes of your competition will help increase the likelihood of success.

Tailor Your Approach to Your Market

Keep in mind that every company is different. Even though it’s a great idea for you to look at your competition to see what they’re doing, that doesn’t mean  this should be something that you settle on. In other words, you may need to tailor your online networking approach to more directly market your clientele.

A prime example of this can be seen between two shoe companies. While both companies may borrow ideas from one another for most of their marketing techniques, the approach may change for Company A if they sell flip-flops, whereas Company B sells winter snow boots.

Another reason that you’ll want to tailor your approach for your specific market is because it will keep you and your audience more interested. Although you might come across, and want to share, a picture of a cute cat that has been shared a million times online, that doesn’t mean it’s something that your target market will take interest in. That’s why the companies that are most effective with the Internet marketing maze know exactly what it is that their audience wants to see. If you can do this, too, then you’ll notice much better results.

Track Your Results

One of the biggest mistakes that companies make with their online marketing includes the failure to observe and track results. Some businesses will just put their market approach in place and assume that things will work. Even some companies that find success will fail to realize that they can change other parts of their approach to try to maximize things in the best way possible. The truth is that you will need to observe your efforts and track your results throughout the lifetime of your online marketing approach.

Change As Necessary

As you track your results, you’ll learn what works and what doesn’t for your online marketing campaign. For the things that work, consider keeping them in place to get the most results possible. However, you’ll want to change things that do not work in hopes of making them better. The more effective that you are with tweaking your system, the higher probability it is that you’ll have an inclusive Internet marketing approach that is successful.

If you’ve heard that marketing online is difficult, you aren’t totally off. But while it may be difficult to navigate your way through what seems like a hopeless maze, stay confident that there are certainly ways to be successful with enough hard work and effort. By following the tips mentioned here, you’ll be able to successfully start your approach at online marketing.

— Taylor Reaume is an e-Business coach and founder of Search Engine Pros. He can be contacted at taylor@thesearchenginepros.com, or 1.800.605.4988. Click here to read previous columns. The opinions expressed are his own.

Boost Your Holiday Traffic With These 4 Online Marketing Tips

Internet Marketing Holiday Strategy

We are getting ready to turn the page on the calendar and it’s hard to believe that we are in our final month of 2014. It’s been a great year for us here at Search Engine Pros, and we hope that your year was equally as rewarding. As we take the time to prepare for 2015, we’d like to wish you and your family a happy holiday season and a safe New Year.

Now might be a good time for you to look back at 2014 and think about whether or not you were getting the type of online traffic that you had hoped for your business. If you didn’t get the type of traction that you had wanted, then you may realize that you failed to reach your expected earnings as you tally up revenues in the fourth quarter of the year. Luckily, a new year is just ahead, and you can start fresh with an improved marketing plan that will make 2015 an incredibly rewarding year.

holiday marketing tips

With the help of web marketing, you can take your business to brand new levels of exposure. Before online search marketing, it was much more difficult for small businesses to compete with large companies. However, there are now a variety of tools that an online marketing team can implement to increase the presence of your brand.


Strategy Development Goal Marketing Vision Planning Business Con

If you are looking for a boost in holiday traffic that will carry over into the new year, here are 4 tips to consider.

1. Spruce Up Your Website

Many companies realize that they have to have a website if they want to get recognized online. But not all of those companies realize that a standard website isn’t going to be enough in today’s responsive world. Instead, it might be time to revamp your approach by stripping down your website and building it to maximize search engine optimization results.

2. Get Help When You Need It

With a marketing group that is familiar in SEO, you can have a customized online presence that is tailored to your every request. With the advice of these marketing experts, you’ll get some of the top web design ideas that will interest your audience and keep them on your page. In addition, these web marketing methods will help with your online search engine rankings by accommodating to required expectations. If any part of your online presence is outdated, you may be hurting your SEO wherewithal. This is why it’s important that you make a beneficial change that will quickly boost your presence and maximize your online efforts.

3. Re-Target Your Marketing Approach

Along with other methods of online marketing, you’ll also want to evaluate your marketing plan to see how well it is targeting your audience. In many cases, we’ve worked with business that have a viable approach in place. However, once we dig a bit deeper, we realize that their SEO marketing plan is limited and they aren’t getting the sort of exposure that they desire.  To make the shift, your new approach should include an emphasis on social media marketing. The way that customers interact with companies is drastically changing on a day-to-day basis. This is why you need a marketing agency thatcan help you keep up with these changes on social media and other online avenues.

4. Track Your Results

No matter what sort of marketing service you implement, it won’t matter if you don’t know how it’s working. This is why it’s vital that you track your results and use analytics to formulate any changes that are necessary. If you are unfamiliar with tracking analytics, your marketing agency can assist you.  The more that you track your results as to what is working for your online approach, the better of an idea you will have into what works. You can then use this information as you move forward and tailor your online marketing toward your target audience.

Marketing

Santa Barbara Web Marketing Questions

Q: Is it too late to jump start my online marketing for the holiday season?PPC (Pay Per Click) Google Adwords

A:  Traffic from Google Adwords can be sent to your web site in less than an hour.

Q: How does online marketing compare to other forms of advertising?

A: Online marketing has changed the way that people connect with businesses. Instead of sending out mail flyers or other physical services, online marketing lets businesses communicate with their clients instantaneously. In doing so, your business will be able to bring in new clients and build your reputation as a reliable brand that people can trust in.

Web Marketing Events

Here are some fantastic events to attend that will be sure to grow your company by leaps and bounds.

Social Media Strategies Summit: Las Vegas 2015 – Anyone who is anyone will want to make sure that they visit the Social Media Strategies Summit in Las Vegas. This year, the event will be from February 10 – 12. You can learn more about how to market your brand online at this great conference.

Social Media Marketing World – There will be over 2,500 people in attendance at the Social Media Marketing World from March 25-27. The event is held in San Diego, so be sure to get your ticket early to be part of one of the biggest social media events around the nation.

Taylor Reaume and his team at Search Engine Pros aim to help businesses of all sizes get the type of recognition that they are after. Taylor has over 15 years and 600 websites under his belt, so you can rest assured knowing you’ll get the best advice for your online marketing approach. Feel free to contact Taylor at 805-453-9674, or follow him on Twitter @SantaBarbaraSEO. You can also learn more at http://www.thesearchenginepros.com/
2015 Christmas Colorful Background

– See more at: http://www.thesearchenginepros.com/holiday-online-marketing.html#sthash.356zqySj.dpuf

Search Engine Pros – The Hottest SEO Tips for 2014

SEO Tips

If your business isn’t increasing its customer base each month, you might have an SEO (Search Engine Optimization) problem. SEO is how your company gets found on the web. At Search Engine Pros we offer personal and ethical search engine optimization. Over 81% of consumers make purchasing decisions online. What that means to your business is that SEO is no longer optional.

When consumers use keywords to search for products or services similar to yours, your company will benefit by appearing at the top of their results. With that in mind, here are some of the hottest SEO tips for 2014 you can use to help your business grow:

  • Using The Three “Pillars” of SEO: According to Entrepreneur.com, effective SEO has three pillars – links, content and social media. Content attracts the attention of your target demographic, social media gets the word out to a wider audience about what you do, and links from other sites help build the credibility of your business. These elements must be incorporated into an ongoing SEO strategy that is consistently working to keep your website fresh, relevant, and dynamic.
  • Mobile Optimization is Rising: As more and more consumers turn to mobile devices to perform their search functions, businesses will need to have a responsive website as well as a mobile content strategy. 
  • Social Matters: Google is increasing its monitoring of social networks to look for mentions of your brand, product, service, or content. Having Facebook posts and “links” that circle back to your blog will help to capture Google’s attention.
  • It’s All Relevant: Businesses can’t just increase the amount of content and social media they use to promote their brand; it must be relevant to members of their target audience in order to make them take notice, click, share, or visit the website for further information. 

seo tips

Search Engine Pros offer a wide range of quality online marketing solutions, all designed to give your business the very best possible return on investment. We can provide an All-In-One Plan to cover every aspect of your SEO process or help with specific areas with our PPC Pro (pay-per-click), SEO Writer Pro, or Social Media Marketing Pro.

Curious to learn more about your business can benefit from a cutting edge web strategy? Search Engine Pros founder, Taylor Reaume, will be presenting at the 2014 Santa Barbara Business Expo which will be held at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 629 State Street, #204. The company offers online marketingSEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

Santa Barbara Marketing – Social Media Marketing on St. Patrick’s Day

Holiday Marketing Online


Although marketing is a year-round endeavor opportunities sometimes come along that you shouldn’t miss. Associating your business with a holiday can increase your chances of search engine optimization. Many consumers are searching for variations of “St. Patrick’s Day” key phrases on Google, and this presents a unique opportunity to catch their eye and lead them to your web site. Social media tie-ins can be used by both B2B and B2C marketers. Here are some tips for marketing your business with social media on St. Patrick’s Day:

  • Expand Your Reach: Don’t stop at posting a nice blog about how your business ties in with the holiday. Post a Facebook update and photo with a link to your article, Tweet about it, send it to your Google+ circle, and find a great picture to link to it on Pinterest. Social media content that includes mention of a holiday helps increase engagement with your target audience, and don’t forget the hashtags!
  • Make It Relevant: Social media is a conversation that should not just be about your business. Make it relevant to your target audience. Offer a useful tip, insider info, or short piece of news that helps your audience use your product or service more effectively and you will increase engagement and improve the potential for sharing.
  • Build on What’s Happening in Your Community: If your target market is in a community that has a big St. Patrick’s Day parade or celebrates the holiday in some other way, try to find a way for your marketing to build on that. For example, a sign company could post about the best signs in the St. Patrick’s Day parade or a florist might write about the perfect flowers for a St. Joseph’s Day table.
  • Content Marketing Works: A constant stream of relevant information is required from your business to stay top of mind, generate top search engine results and drive website traffic. Be straightforward, encourage sharing, and tell audience members what action you want them to take.
  • Social Media Works for B2B and B2C: Don’t think that your business can’t use social media because of who your customers are. Although it might seem more obvious for B2C to work ideas around a holiday, that doesn’t leave out the B2B marketers entirely. Think about what the holiday represents and how it ties in with what your customers need. Sending holiday greetings with valuable information is both powerful and effective.  Most businesses are leaving out the “valuable” part – make sure you are adding value with your content.

Social Media Marketing

In order to rank well on the internet’s largest search engines, your social media sites must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Successful businesses today are creating remarkable content for their blog, and re-purposing the content to their social media channels.  By consistently adding value to your target audience, you’ll stay top of mind, and increase loyalty levels.

Search Engine Pros can help your company utilize social media more efficiently to achieve its internet traffic and revenue goals. Marketing your business effectively with social media will increase the number of coins in your pot o’ gold!

Holiday Marketing Online

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 201 W. Montecito Street, Santa Barbara, CA 93101.  As a web marketing company, they offer online marketingSEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.