Taylor Reaume: How to Get the Most Out of the Internet Marketing Maze

The way companies market their products and services has changed over the last decade. To keep up with competitors in your industry, you need to figure out how to use cost-effective online marketing methods.

To someone who is just looking at online marketing for the first time, it may appear to be an overwhelming and confusing maze. There are plenty of wrong turns you can make, many  of which lead to a scary place with your online marketing strategy. The good news is that the Internet marketing maze is something you can perfect over time.

Here are some simple ways to maximize your Internet marketing strategy. The Internet marketing campaign tips below will help build your online presence.

Consider the Bigger Picture

As you start to build your online marketing approach, it’s very important that you consider the bigger picture and your extended plans. This is vital because your entire online presence needs to be cohesive and symmetrical. If you lack cohesiveness between different parts of your online presence, you’ll have a very difficult time trying to maximize your efforts.

Keep in mind that to truly dominate the Internet marketing maze, you’ll want to gear your approach in a way that will accommodate Google search engine algorithms. In being search engine optimized, otherwise known as SEO, with Google, you’ll greatly increase the likelihood of your customers and prospective clients coming across your online networks.

So how does the bigger picture and SEO come together? It’s quite simple.

SEO is measured through a variety of factors. Some of the most important elements include:

» Keywords placed throughout the website

» The name of the website

» Name, address and phone number of the business

» Social media accounts

» How polished the website coding is

When you consider all of these factors, you can see why it’s very important that you avoid switching around the name of your business. The more that you consider the bigger picture and plan for the future, the easier of a time you’ll have when it comes to navigating through the Internet marketing maze.

See What Others Are Doing

Another great way to find out what you should do for your Internet marketing campaign is to look to others and see what they’re doing. This will work if you have competition in your niche market that is successfully implementing its own Internet marketing campaign.

Some of your competitors’ online marketing techniques to observe include:

» How their website looks and is presented

» Which online resources they use, ie. Facebook, Twitter, blog, etc.

» How they interact with their clients online

By seeing what works for your competition, you can narrow down the efforts that you effectively put in place for your own marketing approach. There is no time to waste when it comes to being a small business, so learning from the mistakes of your competition will help increase the likelihood of success.

Tailor Your Approach to Your Market

Keep in mind that every company is different. Even though it’s a great idea for you to look at your competition to see what they’re doing, that doesn’t mean  this should be something that you settle on. In other words, you may need to tailor your online networking approach to more directly market your clientele.

A prime example of this can be seen between two shoe companies. While both companies may borrow ideas from one another for most of their marketing techniques, the approach may change for Company A if they sell flip-flops, whereas Company B sells winter snow boots.

Another reason that you’ll want to tailor your approach for your specific market is because it will keep you and your audience more interested. Although you might come across, and want to share, a picture of a cute cat that has been shared a million times online, that doesn’t mean it’s something that your target market will take interest in. That’s why the companies that are most effective with the Internet marketing maze know exactly what it is that their audience wants to see. If you can do this, too, then you’ll notice much better results.

Track Your Results

One of the biggest mistakes that companies make with their online marketing includes the failure to observe and track results. Some businesses will just put their market approach in place and assume that things will work. Even some companies that find success will fail to realize that they can change other parts of their approach to try to maximize things in the best way possible. The truth is that you will need to observe your efforts and track your results throughout the lifetime of your online marketing approach.

Change As Necessary

As you track your results, you’ll learn what works and what doesn’t for your online marketing campaign. For the things that work, consider keeping them in place to get the most results possible. However, you’ll want to change things that do not work in hopes of making them better. The more effective that you are with tweaking your system, the higher probability it is that you’ll have an inclusive Internet marketing approach that is successful.

If you’ve heard that marketing online is difficult, you aren’t totally off. But while it may be difficult to navigate your way through what seems like a hopeless maze, stay confident that there are certainly ways to be successful with enough hard work and effort. By following the tips mentioned here, you’ll be able to successfully start your approach at online marketing.

— Taylor Reaume is an e-Business coach and founder of Search Engine Pros. He can be contacted at taylor@thesearchenginepros.com, or 1.800.605.4988. Click here to read previous columns. The opinions expressed are his own.

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Boost Your Holiday Traffic With These 4 Online Marketing Tips

Internet Marketing Holiday Strategy

We are getting ready to turn the page on the calendar and it’s hard to believe that we are in our final month of 2014. It’s been a great year for us here at Search Engine Pros, and we hope that your year was equally as rewarding. As we take the time to prepare for 2015, we’d like to wish you and your family a happy holiday season and a safe New Year.

Now might be a good time for you to look back at 2014 and think about whether or not you were getting the type of online traffic that you had hoped for your business. If you didn’t get the type of traction that you had wanted, then you may realize that you failed to reach your expected earnings as you tally up revenues in the fourth quarter of the year. Luckily, a new year is just ahead, and you can start fresh with an improved marketing plan that will make 2015 an incredibly rewarding year.

holiday marketing tips

With the help of web marketing, you can take your business to brand new levels of exposure. Before online search marketing, it was much more difficult for small businesses to compete with large companies. However, there are now a variety of tools that an online marketing team can implement to increase the presence of your brand.


Strategy Development Goal Marketing Vision Planning Business Con

If you are looking for a boost in holiday traffic that will carry over into the new year, here are 4 tips to consider.

1. Spruce Up Your Website

Many companies realize that they have to have a website if they want to get recognized online. But not all of those companies realize that a standard website isn’t going to be enough in today’s responsive world. Instead, it might be time to revamp your approach by stripping down your website and building it to maximize search engine optimization results.

2. Get Help When You Need It

With a marketing group that is familiar in SEO, you can have a customized online presence that is tailored to your every request. With the advice of these marketing experts, you’ll get some of the top web design ideas that will interest your audience and keep them on your page. In addition, these web marketing methods will help with your online search engine rankings by accommodating to required expectations. If any part of your online presence is outdated, you may be hurting your SEO wherewithal. This is why it’s important that you make a beneficial change that will quickly boost your presence and maximize your online efforts.

3. Re-Target Your Marketing Approach

Along with other methods of online marketing, you’ll also want to evaluate your marketing plan to see how well it is targeting your audience. In many cases, we’ve worked with business that have a viable approach in place. However, once we dig a bit deeper, we realize that their SEO marketing plan is limited and they aren’t getting the sort of exposure that they desire.  To make the shift, your new approach should include an emphasis on social media marketing. The way that customers interact with companies is drastically changing on a day-to-day basis. This is why you need a marketing agency thatcan help you keep up with these changes on social media and other online avenues.

4. Track Your Results

No matter what sort of marketing service you implement, it won’t matter if you don’t know how it’s working. This is why it’s vital that you track your results and use analytics to formulate any changes that are necessary. If you are unfamiliar with tracking analytics, your marketing agency can assist you.  The more that you track your results as to what is working for your online approach, the better of an idea you will have into what works. You can then use this information as you move forward and tailor your online marketing toward your target audience.

Marketing

Santa Barbara Web Marketing Questions

Q: Is it too late to jump start my online marketing for the holiday season?PPC (Pay Per Click) Google Adwords

A:  Traffic from Google Adwords can be sent to your web site in less than an hour.

Q: How does online marketing compare to other forms of advertising?

A: Online marketing has changed the way that people connect with businesses. Instead of sending out mail flyers or other physical services, online marketing lets businesses communicate with their clients instantaneously. In doing so, your business will be able to bring in new clients and build your reputation as a reliable brand that people can trust in.

Web Marketing Events

Here are some fantastic events to attend that will be sure to grow your company by leaps and bounds.

Social Media Strategies Summit: Las Vegas 2015 – Anyone who is anyone will want to make sure that they visit the Social Media Strategies Summit in Las Vegas. This year, the event will be from February 10 – 12. You can learn more about how to market your brand online at this great conference.

Social Media Marketing World – There will be over 2,500 people in attendance at the Social Media Marketing World from March 25-27. The event is held in San Diego, so be sure to get your ticket early to be part of one of the biggest social media events around the nation.

Taylor Reaume and his team at Search Engine Pros aim to help businesses of all sizes get the type of recognition that they are after. Taylor has over 15 years and 600 websites under his belt, so you can rest assured knowing you’ll get the best advice for your online marketing approach. Feel free to contact Taylor at 805-453-9674, or follow him on Twitter @SantaBarbaraSEO. You can also learn more at http://www.thesearchenginepros.com/
2015 Christmas Colorful Background

– See more at: http://www.thesearchenginepros.com/holiday-online-marketing.html#sthash.356zqySj.dpuf

Santa Barbara Marketing: PPC SEO and Social Media Q&A Resource

Call The Local Search Engine Marketing Experts Today - 800.605.4988

 

Q: What will a Santa Barbara social media marketing firm do for my company?

A: The short answer is that they will bring more awareness for your product or service via PULL marketing methods.  A Santa Barbara social media marketing firm will help you create interesting updates (approval based) and post those updates consistently to your social sites. The most popular social sites are Facebook, Twitter, WordPress, Blogger, Blogspot. Your Social Media Manager will help with developing contest ideas and implementing new strategies for social media success, Social Bookmarking in Digg, Delicious,  Twitter, Stumble Upon, etc.  Tweeting, Facebooking, optimizing your Facebook page, optimizing twitter pages, adding news content, developing fun and new ideas for traffic building.  Competitor tracking – a consistent assessment and rating of the competition’s marketing strategy is also provided.

For instance, here is a highly recommended success path:
Month 1:
-Needs Analysis
-Learning about the business
-Discussing your social media strategy

Month 2:
-Setting Up / Optimizing Facebook
-Setting Up / Optimizing Twitter
-Discussing your social media strategy

Month 3:
-Creating 100 Facebook Updates
-Creating 100 Twitter Updates
-Discussing your social media strategy

Month 4:
-Getting approvals & scheduling updates
-Implementing social media strategy
-Discussing your social media strategy

Month 5:
-Creating a contest
-Fostering/Engaging/Responding/Monitoring
-Discussing your social media strategy

Month 6:
-Develop and execute on social media marketing plans
-Fostering/Engaging/Responding/Monitoring
-Discussing your social media strategy

 

Q: Does a Santa Barbara social media marketing firm help with Craigslist Ads?

 

A: A Santa Barbara social media marketing firm will indeed help you create a Craigslist ad and post it every month on Craigslist.  Craigslist is one of the best ways to get traffic from the search engines.  Your Craigslist ad is also keyword rich, thereby helping your Google Rankings.  Depending on your category and offer, you will find Craigslist to be an excellent classified service that generates traffic from the Craigslist crowd. The Google spider will also follow links to your site based on the keywords used in the advertisement.  Santa Barbara social media marketing is best executed as a smart blend of SEO, PPC, classified ads marketing, social media marketing and email marketing.

Q: Does a Santa Barbara social media marketing firm help with maintaining my Local Listings?

A: Santa Barbara social media marketing firms in general do not help with local listings.  However, at The Search Engine Pros, WE DO!   Your social media manager will help build positive content on your local sites such as Google Local, Yelp and many others.  Local Search enables users to find businesses and services within a specific geographic region. A Local Search Listing gives your business instant locally targeted exposure online.  It’s important for your business to find a smart Santa Barbara social media manager that knows how to create and submit your Local Profile live to Google Maps, Yahoo Local Listings, Bing and YellowPages.com –many Santa Barbara social media manager falls short here.  Submitting to local sites will help your business tap into local search engine traffic and deliver more potential customers in your local area. Local Search Optimization is an ongoing tasks that takes many months to start generating traction.  In our Santa Barbara social media workshop, business owners report that the day they got into the number ranks on Google Local was the day everything changed, and they started getting 5-10 calls per day.

Q: Does a Santa Barbara social media marketing firm help create social sites?

A. Yes.  Your Santa Barbara social media manager will also help you create and optimize Social Sites like Facebook. There are a number of other social web sites that your social media manager can create. We will allow you to pick 3 additional social sites, for example, blogspot, blogger, live journal, squidoo. By optimizing your content, you tell search engines which keywords are important to you. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure you have your target keywords in your titles, h1 tags, page urls, metas, body area, breadcrumbs and image alt tags.

Social Media Marketing ConsultantHere is a twitter example for you: http://twitter.com/cciteam

Here is a Facebook example for you: http://www.facebook.com/cciteam and http://www.facebook.com/thesearchenginepros and http://www.twitter.com/santabarbaraseo

Facebook and Twitter are in many respects becoming more important than your actual company web site these days.  As search engine specialists, we’re helping you in a unique way with your social media strategy.  We’re different because we think from the search engines perspective, and we know that it’s not enough to just have a compelling copy.  Marketers create compelling copy.  Super Marketers create compelling copy that is also optimized for both humans AND the search engines.

 

Q: What about Ping and Posterous?

A. Yes.  Ping.fm and Posterous.com are unique social media update services that make your social media marketing more efficient and manageable.  Your Social Media Manager will setup the accounts and help get you started with your social media efforts.

 

Q: Do Santa Barbara social media marketing campaigns increase the number of friends I have on Facebook and Twitter?

A. Yes. Your social media manager connects you to centers of influence in your industry, and adds value to them by retweeting their articles and doing other value adds.  More twitter followers means more brand visibility and traffic.  Your Social Media Manager posts niche related news articles on your twitter for you. More tweets = more viewership and traffic.  Need to add Facebook Friends? No problem, we’ve got you covered. More facebook friends = more viewership and traffic.

Social Media Marketing Trends

How To Use Social Media Sites

Q: Do Santa Barbara social media marketing campaigns include DIGGS?

A. Yes.  Your Social Media Manager will DIGG Your articles. Diggs are the most popular social bookmarks to have on your article.  Digg.com is one of the social bookmarking sites that search engines pay attention to the most.  They increase the popularity of your article which in turn increases rankings.

 

Q: Do Santa Barbara social media marketing campaigns include YOUTUBE optimization?

A.  Yes, your Santa Barbara social media marketing manager will help you get more views and make comments on your Youtube Videos. Youtube is the 2nd largest search engine behind Google, and more Youtube votes increases your rankings in the Youtube Search Engine.   This will in turn increase the popularity of your video and help to increase rankings.

 

Q: Do you offer a FREE Santa Barbara social media marketing workshop?

A. Yes.  We do!  Come on down on Monday nights from 6pm-8pm and join us for an educational discussion covering topics ranging from Social media and SEO, to PPC and email marketing.

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and social media marketing from other like-minded business owners who have developed effective internet marketing strategies.  Don’t be left behind in the race to the top of Google! Give us a call today to get started at 800.605.4988

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.

Taylor Reaume, The Search Engine Pros Founder, will discuss:

list_button The latest cutting edge social media marketing strategies
list_button How to wine and dine the Google spider at your web site.
list_button Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only Free SEO and Social media marketing class

Learn Santa Barbara social media and internet marketing strategies at the weekly Santa Barbara social media SEO meetup. The Search Engine Pros offer a Social Media Marketing class that teaches ethical SEO and social media strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

When : Monday Nights 6pm-8pm

Where : THE SANTA BARBARA VETERANS BUILDING (by Sambos) 112 Cabrillo Natoma Ave Santa Barbara, CA 93101

Santa Barbara Social Media Marketing

 

Santa Barbara Social Media Marketing Workshop

 

Santa Barbara Social Media Marketing With A Personal Touch

Santa Barbara Social Media Marketing

Tired of road blocks in your marketing campaigns? Say No To Ivory Tower Marketing Firms! To make it to the championships you need to find a team that’s fully synchronized.  You need a leader on the ground directing the troops. We’ll help you untangle the fragmented mess of single solutions and develop a high ROI e-marketing plan. Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication and social business. Work with a team that cares for all the right things. Inquire today. 800.605.4988

How to get 500% annual return on your 2012 marketing plan:
Step 1. Design a web site that captivates, informs and motivates your target audience to take action.
Step 2. Develop an annual content publishing plan detailing specific steps to success.
Step 3. Delegate execution of the plan to a team that delivers a true return on investment.

Ready to get started?  Inquire with the Santa Barbara Social Media Experts

Santa Barbara Marketing Experts The Search Engine Pros - 800.605.4988

If you are looking for web marketing in Santa Barbara, CA check out The Search Engine Pros.  This article submits a few reasons why it is critical to start marketing your Santa Barbara, Ca web site.

1. Over 81% of consumers are now making purchasing decisions online. What that means to small businesses marketing Santa Barbara, Ca web sites is that this work is no longer optional. It’s critical to find someone you can trust to help with online target marketing.

2. Higher traffic levels means more phone calls. More phone calls means more sales. More sales means more love and happiness. Well not exactly but you get the point. End result? A bigger bottom line and more revenue for your company. That’s what online target marketing is all about. Marketing Santa Barbara, Ca web sites is crucial in today’s fast moving e-business climate.

3. Marketing Santa Barbara, Ca web sites is an excellent idea because of the potential for recouping dollars spent on building traffic. Web marketing and seo are a long term investment. What is the first thing an investor considers when buying a web site? The traffic levels! Yes! The Number of backlinks!

Marketing Santa Barbara, CA web sites via article marketing is likely to be one of the best strategies you can pursue. There is a big difference between promotional marketing, and educational marketing. Article marketing is often referred to as educational marketing. If you have been looking into web site marketing, Santa Barbara, Ca offers you a great company by the name of The Search Engine Pros. You may also wish to look into the strategic link partnership services they offer. At any rate, it’s important to inquire with a small business Search Marketing service to get your hands on a keyword research report (really the first step of any seo campaign). Here are a few really excellent links to other marketing groups that will help you along your quest for marketing services in Santa Barbara, CA.

1. Marketing, Santa Barbara, CA Resource #1: Superpages

2. Marketing, Santa Barbara, CA Resource #2: PR Store

3. Marketing, Santa Barbara, CA Resource #3: Flipdog

4. Marketing, Santa Barbara, CA Resource #4: SB Wellness Directory

5. Marketing, Santa Barbara, CA Resource #5: Coffee News

In conclusion, web marketing and seo comes back to you in many different ways. Increased traffic = Increased Value Of Your Site. Similar to home improvements. After all, your web site is really virtual real estate. SEO and web marketing also have a credibility element that many often miss.

About The Search Engine Pros: The Search Engine Pros offer personal and ethical search engine optimization. Ethical SEO firms on the net are like needles in a haystack. With so many marketing firms to choose from, The Search Engine Pros are one of the few firms that offer effective white hat seo services, at prices that don’t make customers run for the hills. The Search Engine Pros is a privately held US-based company that has become an international provider of a proprietary small business Search Marketing services and they are one of the few SEO companies on the net that provide Multilingual SEOServices. For a free SEO consultation call 800.605.4988.

Marketing, Santa Barbara, Ca Professional Santa Barbara Web Marketing

Marketing, Santa Barbara, CA