Why Incentive Programs Go Wrong and How to Fix Them

Why Incentive Programs Go Wrong and How to Fix Them

A Note From Strategic Incentives

Strategic Incentives believes strongly in the power of incentive programs to help companies achieve goals, motivate employees and reward outstanding behaviors. Our team of experts creates and facilitates effective incentive programs for clients by focusing on end results.

The unfortunate truth in incentives, though, is that some companies don’t understand the science and the process that goes into creating a solid performance improvement plan. They erroneously believe that employees are motivated by only one desire, and slap a program together without fully considering its consequences. When it fails, as poor incentive programs are likely to do, they say that incentives just don’t work and vow to never offer them again. If your company has ever been involved with an incentive program that has gone wrong, here are some suggestions on how to repair the damage it has done:

  • Unclear Goals: A workforce program must be very clear in its goals in order to be effective. How can management judge whether a program works if they don’t know what it is supposed to do? Vague goals are not helpful for anyone involved. Be very specific about what the program is supposed to accomplish and then track those results. Set concrete goals such as increase sales by “x” percent, reduce costs by “x” dollars, or reduce time lost to safety issues by “x” hours.
  • No Action Path to Success: Even when a company establishes an incentive program with clear goals, it can be unclear to the employees as to how to achieve those goals. Do you want them to cut prices to the bone to increase sales results, or to reduce quality in an effort to save money? Those would both be undesirable outcomes. To be effective, the sponsoring company needs to discern positive actions that will support the goal, and then provide the necessary education on how to perform those tasks.
  • Undesirable Incentives: Some incentive programs fail because they just don’t offer anything that is of interest to the employees. Complicated programs, or programs that require intense effort for something they could buy easily without all the work, can actually be un-motivational. If employees are expected to work harder, sell more, or reduce costs without a proper level of reward, the program is doomed from the start. Implement an employee motivation plan with desirable incentives, and they will be willing to work together to achieve the end results.

Strategic Incentives carefully researches and custom-designs rewards programs to achieve specific business objectives. We develop solutions molded to the client organization, increasing effectiveness and ease of implementation, with a focus on maximizing return on investment. Call 888-686-8116 for more information on creating an in-depth incentive plan which avoids many of these common mistakes.

About Strategic Incentives: Strategic Incentives is a leading nationwide provider of employee motivation programs. The company works with HR managers to implement sales incentive programs and safety incentives to retain employees, and loyalty programs to build customer relationships.  Visit the website at http://www.strategicincentives.com to download a complimentary PDF of “35 Ways to Use Incentive Programs.” “Like” the Facebook page to receive regular updates on sales incentives and promotional ideas. Call 888-686-8116 for more information on creating an in-depth performance improvement plan.

Strategic Incentives

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Do Article Marketing and Bum Marketing Still Work?

Image result for article marketing

If you’ve been involved with online marketing for any length of time, you’re probably at least relatively familiar with the terms “article marketing” and “bum marketing.” If you’re not, don’t fret. This article will explain these two things for you. They’re actually really simple concepts to grasp, so it won’t take long for you to learn them. Then, we will discuss their current effectiveness (or lack thereof) as an internet marketer’s business model.

What Is Article Marketing?

Quite simply, article marketing is the process of writing simple articles and submitting them to websites known as “article directories.” Such directories include sites like EzineArticles, ArticlesBase, and GoArticles. At the end of each article you submit, you are able to include links back to your website (or landing page), where you make your offer.

What Is Bum Marketing?

“Bum Marketing” is a term that was coined a few years back by a top internet marketer named Travis Sago. It is essentially the same as article marketing, but incorporates the use of all types of free social media sites, commonly known as “web 2.0 properties.” In addition to the article directories, bum marketers will be submitting their articles to sites such as Blogger.com, WordPress.com, and the “big daddy” of the bum marketing world, Squidoo.

How Effective Are These Business Models?

The truth is, both bum marketing and straight article directory marketing were once incredibly powerful business models. All sorts of folks were making healthy online incomes using one or both of these methods. Unfortunately, if you fast-forward to a few Google updates later, the story changes dramatically.

You see, the name of the game in the world of free online marketing is to get your content ranked high in the organic results of the search engines, especially Google. And articles submitted to article directories and web 2.0 sites used to consistently rank on the first page of the engines, sending droves of free traffic to these articles, which would in turn send lots of great targeted leads to the marketer’s offer pages.

Sadly, this is no longer the case.

Today, self-hosted websites get the lion’s share of search engine love. This is not to say that article marketing and bum marketing techniques don’t still have their place. They most assuredly do. But their primary role has shifted dramatically.

Instead of using these particular strategies to send direct traffic to your money sites, it is now far more advisable to use both the article directories and web 2.0 sites to gain valuable, in-content, anchor text backlinks pointing to your self-hosted web pages in an effort to get these pages themselves ranking in Google and other search engines.

Ever wondered how those super successful Internet Marketers make all that money?

It’s really simple… they know how to generate traffic cheaply and send it to high converting sales pages!

Article Source: http://EzineArticles.com/9178709

A Critical Appreciation of Shakespeare’s Sonnet 18

Image result for shakespeare Sonnet 18

The poem is a Shakespearean sonnet. Its 14 lines are divided in three quatrains. The idea of the beauty of the “fair youth” has been introduced by a comparison with the charm of a summer’s day in the first quatrain. In Britain, a day in summer is well-known for its dazzling sunshine, beauty and loveliness. The image of the “summer’s day” has been used here to indicate the brightness, beauty and charm of the “fair youth”. To the speaker, his friend first comes as radiant, mirthful and charming as day in summer. But soon he repairs himself saying that his friend is “more lovely and more temperate”.

However, there is a doubt posted in the first line: whether “a summer’s day” is a benefiting comparison to his friend. The suspicion has been logically represented in the following lines. It has been explained through a series contrast. Several images have been used to establish the fact that the qualities of the friend are better than those of the summer’s day.

In the second quatrain, the speaker further argues logically in order to establish that his suspicion is correct. Here the speaker used several images to prove that the qualities of his friend are better than those of summer. The beauty of a day in summer is characteristically uncertain. Because the summer sun suddenly becomes very hot. Sometimes, suddenly it becomes dim due to clouds in the sky. All these imply that the beauty of the friend is not subject to destruction.

In the third quatrain the speaker passes on to the positive qualities of the “fair youth”. The beauty of the “fair youth” will never fade nor will lose it. Death will never be able to defeat him and enjoy proudly its win because the speaker has sheltered him in the immortal lines of this poem.

This is Shakespearean sonnet and bears the traces of Elizabethan period. Shakespeare like other English sonneteers borrowed the Petrarchan sonnet form. The praise of the beauty of the addressee is in tune with the Petrarchan tradition. However, Shakespeare differs from Petrarchan rhyme scheme. Petrarch’s rhyme scheme is abba abba cde cde or cde dcd. But Shakespeare’s rhyme scheme is abab cdcd efef gg. Moreover, Petrarch’s sonnet lines are hendecasyballic (eleven syllabic) while Shakespeare’s lines are ten syllabic.

The words selected by Shakespeare are lucid, and easily managed to fit to the unaccented and accented beats and to the particular rhyme scheme.

Article Source: http://EzineArticles.com/8497415

A Critical Appreciation of Shakespeare’s Sonnet 18

A wise woman wishes to be no one’s enemy; a wise woman refuses to be anyone’s victim. -Maya Angelou

For all the years that I have developed a consciousness like mine, I was constantly slapped in the face by the incandescent standards of the universe and its littlest portion on how women should be. A woman is always portrayed as a gift from the skies, pretty and elegant, or a royalty in distress saved by a hero who makes her swoon, or an evil witch behind every man’s failure. But a woman is not a gift, she is not a possession, she is not an asset. A woman is not someone to be saved, if she is to be protected, then from what? And yes, this paragraph is always present on my feminist articles. The most tiring thing about being a woman is the fact that we should still have to battle for our image as individuals, which is an inflection of how I came into the idea that the purpose of human kind is to breakout from the chains of the stereotypical. Humans try to debunk and destroy what exists, from beliefs to lifestyles and even to the right color of pants to match your socks. This urge to be free is the reason why Jose was shot in a park, why Romeo and Juliet died, and why all the revolutions and wars occurred.

Grace Ogot or Grace Emily Akinyi, the Kenyan writer who happens to be the author of the story ‘The Rain Came’ and many other stories, presented the “Breaking-out” moment through the characters’ struggle against the binding chains of traditions and culture. Many of her stories are set against the scenic background of Lake Victoria and the traditions of the Luo people. Luo people are interesting, in fact too interesting, specifically their traditions. They don’t practice the common ritual of circumcision for males; instead they pull out 6 frontal teeth as a sign of initiation towards manhood. And these traditions are the common theme of Ogot’s stories, including folklore, mythologies and sometimes, oral traditions.

This theme is actually the center of “The Rain Came”, a story about a chief’s daughter who was chosen by the gods to be sacrificed in order for the rain to come. The story was originally entitled “A Year of Sacrifice” but changed into how it is now because of reasons I didn’t really get into. Ogot’s inspirations on writing were mostly form her grandmother’s stories to her when she was still young and her perception of conflicts of tradition in the society was further fed when she worked as a nurse and midwife in both Uganda and England. She also represented her people in the UNESCO (United Nations Educational, Scientific, and Cultural Organization).

In the story “The Rain Came” a myriad of traditional beliefs and societal rules were presented. The element of sacrifice, suppression of women’s rights, gender inequality, and the power of traditions was established. That statement will be explicated through the following analyses.

Labong’o

The story depicts Labong’o as a chief who, for the whole course of his life, tried to accept the order of the Luo ancestors. He married five women so he can get a daughter, and there came Oganda, but the confusion kicked in as the ancestors came into the medicine man, Ndithi’s dreams, that Oganda was chosen to be the sacrificial piece to the lake monster in order to end the drought and lure the rain in.

There are two implications of sacrifice in Labong’o’s character. First was when he didn’t have the choice but marry and marry again until he finally has a daughter, which was, as said, ironically taken away from him, making his efforts irrelevant, if I may say.

The second sacrifice is his daughter. As the people’s chief, he is obliged to always choose the betterment of the town over anything or anyone, even if it is his family, or himself. That is when the conflict of his role as a chief and as a father started.

”Never in his life had he been faced with such an impossible decision. Refusing to yield to the rainmaker’s request would mean sacrificing the whole tribe, putting the interests of the individual above those of the society. More than that. It would mean disobeying the ancestors, and most probably wiping the Luo people from the surface of the earth. On the other hand, to let Oganda die as a ransom for the people would permanently cripple Labong’o spiritually. He knew he would never be the same chief again.”

He was torn between tradition and family, but as how all contradictions in the world end, one of the opposing aspects prevails, and it is his role as a great chief. He chose to let Oganda go to the lake and die for the rain to come, for the people to live,to remain as the great chief who always puts the town first.

Oganda

“The ancestors have chosen her as a sacrifice to the lake monster in order that we may have rain.”

That is the line Labong’o said in front of the people as a declaration of Oganda’s fate. Oganda is the chief of the Luo people’s daughter, and yet, her status didn’t help to change her fate. She was chosen by the ancestors and there was nothing neither she nor her father can do against it.

Oganda is a name which literally means ‘beans’ because of her white skin, which is a rarity in Luo people which are a native of ebony people.

When her family sat inside the room with her outside, she thought that maybe they were just planning her wedding, and that alone signifies the inability of women in their society to make a stand on her own marriage. But the fact is, Oganda, and all the other women in their society just accept that as part of their life, and no trace of resistance from any female species was presented. They just accept things the society has to offer, it doesn’t matter if they deserve it, whatever they dictate, and that alone is sacrifice.

She was afraid at first, which is a natural reaction if you knew your life has to end for the security of the majority, but she still bravely walked alone to the lake and succumbs into her own death. Her courage was already established, putting honor to the women’s team, but Ogot made a twist. The man Oganda loves, and obviously loves her back, came behind her in the middle of her journey to the lake, and saves her.

“We must escape quickly to the unknown land,” Osinda said urgently. “We must run away from the wrath of the ancestors and the retaliation of the monster.”

Just when the going gets tough, when she’s all dried up without any water to drink, a man comes and saves her. Osinda, the great and the wonderful, comes to her aide. It is so cliché in so many levels like how Superman always saves Lois Lane, like Spiderman to Mary Jane. Men behind the hero masks, which reminds me of how female superhero characters are presented with minimal costume and perfect hair amidst all the battles and stunts. The way media portray beauty makes me want to vomit.

What does it really mean to be a woman? In this story there are a lot of mirrors that reflects women. Oganda is the woman who makes sacrifices. Even in Greek mythology, women makes sacrifices, even Gods. Hestia sacrificed her throne for Dionysus. Oganda’s mother is also one reflection. Her mother was sad, in fact mortified, that her only daughter has to die to make others live, but the only thing she could do is cry. Women are sometimes powerless. They are always under husbands and under societal rules, and I don’t mean it literally.

In the end, Oganda ran away with Osinda from the town and its entire people. She gave in to Osinda’s offer to run away and live happily ever after, away from the lake monster, away from the eyes of the ancestors, and away from her family. And just when they turned their backs, the sky turned dark and bore droplets of water. It rained. Everybody got their happiness.

Rain

Rain is one of the most emotional symbols used in literature, and in this story, all the characters’ actions is connected to this rain. The townspeople were beginning to panic for it’s been so long since it last rained and their resources are running out, and the fear of death among them started to rise as the coming of the drought. And as they say, desperate times call for desperate measures, so the people came into the decision of sacrificing a woman who has not yet met a man, which means a ‘virgin’, to yield rain, which is a very barbaric thing to do. All this sacrifice thing happening in the story makes me think that in all the stories I have read, it is a ‘must’ that the person to be sacrificed is always a virgin woman, even in the bible (Jephtha’s daughter). Why not a virgin man?

Anyway, at the end of the story, even if Oganda wasn’t actually offered to and devoured by the lake monster, the skies still shed rain. It can mean that, Oganda’s acceptance of her fate as a sacrificial lamb is enough to please the ancestors and give them the rain they want.

This story is a proof on how traditions influence a human’s decisions and acts. What we are today as individuals and as the human race in general, is a result of centuries and centuries of conditioning. Who’s to say that one’s tradition and beliefs is wrong? Who’s to say that we belong to a generation of idiots having our brains replaced by a virtual world we developed and coexist with, called the internet? What does it really mean to be a woman? Who sets the norms? I don’t know the answers to my own questions, all I know is we all have our own mind and it is a responsibility to actually use it.

Article Source: http://EzineArticles.com/8417880

ERIC EDSON INTERVIEWED BY FILM COURAGE

Eric Edson’s Screenwriting Book Now Available in Chinese

What Is A Typical Career For A Working Screenwriter In Hollywood? by Professor Eric Edson

FOR IMMEDIATE RELEASE – May 03, 2017, Los Angeles:  Eric Edson, author of The Story Solution, a how-to book on screenwriting and storytelling, was recently interviewed by Film Courage.

In his recent interview with Film Courage, Professor Eric Edson recalls the early days of his career and offers sage words of advice to new and aspiring screenwriters.  Eric recounts the sale of his first screenplay and how the reality of being a working screenwriter does not always meet lofty expectations.

Edson, Professor of Screenwriting and Director Emeritus of the MFA Program in Screenwriting at California State University, Northridge, describes how the sale of his first screenplay at the age of 24 changed his direction in life, and led him to enroll in the MFA program at the American Film Institute.

When asked by Film Courage whether he had expected to “capture lightning in a bottle” again in the years immediately following that first sale, he explained that his optimism was definitely tempered with realism. It would be another eight years before Edson sold his next screenplay. He warns that a career as a professional writer is not for the faint of heart, explaining that “you are going to get kicked in the teeth.” His advice is to “toughen your skin,” persevere, and above all else, “learn from everything.” He credits his own eventual success to making himself inevitable by “continuing to crank out original material.” By writing and rewriting and reading many books on screenwriting, he perfected his craft and created a drawer full of good scripts.

Edson cautions those entering the field to have realistic expectations. Much of the work screenwriters sell might not actually be filmed.  In order to achieve even a small amount of success you must be prepared to pay your dues. Overnight sensations are not what the industry is comprised of.  It takes hard work, dedication, the ability to accept defeat without being defeated, and a willingness to “buckle down for the long haul” to make a name and a living for yourself in screenwriting.

Eric Edson’s The Story Solution provides screenwriting tips for those interested in screenplay writing. Seen as one of the best books on screenwriting and currently #1 in its category on China Amazon, Edson outlines 23 actions used to create three dimensional heroes. Visit the website at http://www.thestorysolution.com to learn about writing a movie script. “Like” the Facebook page to receive tips on scriptwriting.

follow this link for the 2nd interview

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YOU DON’T NEED LUCK TO BE A SUCCESSFUL SCREENWRITER…

Hello everyone!  This time of year is all about 4-leaf clover luck and tradition – people wearing green and throwing parties. You may find yourself getting pinched if you don’t wear your green!

March is also known for “March Madness,” the college basketball tournament. Do you have a favorite team? At the Story Solution website and Facebook Page we’re always on your team, offering tips and instructional videos and free sample script analyses to help cheer you on toward screenwriting success with the proven Hero Goal Sequences method of creating dynamic stories and exciting, character-driven screenplays.

(And just let me mention… to simplify things, I use one word, “Hero,” to mean any man, woman, child, animated flower, one-eyed one-horn flying purple people eater – or any other character who has the lead role in any story.)

Truth is, I have analyzed hundreds of films and taught hundreds of screenwriting graduate students how to identify the story sequences and elements of character needed to write award-winning scripts. And I put it all in my book, The Story Solution, which outlines the 23 Actions All Heroes Must Take to keep audiences captivated.

What makes The Story Solution stand out from the rest? Most books on screenwriting – and there are many good ones – offer advice or story-building systems based on abstract ideas. It’s frequently overlooked out there that successful visual storytelling requires you to master one overriding physical, practical concept: CHANGE. Change must flow in constant visual MOTION to drive a story forward – the same way a shark must keep moving to stay alive. And the amount of change required in any feature film story can actually be physically measured.

I have discovered that there’s a universal number of “change units” required for audiences to be drawn into any film story and really feel it.  Each of these specifically timed short sequences contain common plot developing events. Not just the this-is-where-the-hero-beats-up-all-the-bad-guys kind of advice, but a series of actions in a specific order, appearing at predictable moments in a story.

And here’s how I know I’m right.  There once lived a playwright named Sophocles who wrote a smash hit play called “Oedipus Rex”… about 2500 years ago. I took a very close look at that play (and hundreds of others) and found that the storytelling is physically structured exactly like all major hit movies are today. The human mind has ALWAYS processed and enjoyed stories in the same way. It’s how our brains are built. It’s physically how we absorb – and feel – a story.

So if you master these specific steps of change, every screenplay you write with them will have the potential to become a winner with audiences.

Hey, it may sound to you like I’m full of hot air, and well, okay, at times there might be some truth to that idea. But in this case, I’M NOT WRONG about the power of Hero Goal Sequences.

As a tenured full-professor at California State University, Northridge, I have proven it to my graduate students many hundreds of times over. Every semester, I turn Hero Goal Sequence doubters into Hero Goal Sequence believers.

But some of you may still be thinking this all sounds way too clinical and soulless. Just 23 predictable sequences? Heck no! Where’s the creativity in 23 pieces of anything?!  What about ART?

Well, may I point out that there are only 26 letters in the English language? Just 26. And people have been creating great literature with those same 26 letters for centuries.  There are only 12 keys on a piano, and those same 12 keys are merely repeated on the keyboard at an ever higher octave pitch to constitute a piano. During the last few centuries, has “the problem” of only having 12 repeating keys ever limited creativity in music?

In The Story Solution you will learn:

  • The Secrets of Story Structure. How to put together your story the way professional screenwriters do. Instead of floundering and suffering over “oh what will my hero do next???” you will KNOW what they need to do next. By identifying the 23 Actions All Heroes Must Take, building your story will become a clear and specifically coached process for creating every two to seven page sequence in your script – and you’ll be constructing the right actions in your story to shape full, memorable heroes and heroines that audiences will love to follow.
  • How to Create Dynamic Characters. Having an engaging story is essential. But what’s a story without vivid characters bringing it to life? Learn to write dynamic characters that hook your viewers and make them burn to know what those characters will do next.

  • Rewriting skills. learn how to shape and test every scene and sequence to make sure they all move your story and characters forward to a fulfilling climax. The Story Solution is filled with tips and methods to make your rewriting process far less painful and much more rewarding.

Other key tools revealed:

  • How to write Powerful Dialogue

  • How to choose the best Character Categories to use in your story

  • How to Spot and Fix Story Problems before they become baked in

  • The secret to writing Powerful Character Growth.

And oh so much more.

BY THE WAY – The Story Solution HAS ONCE AGAIN HIT #1 BEST SELLER IN THREE BOOK CATEGORIES on CHINA AMAZON: Film and TV – Animation – Graphic Novels

So deeply pleased and excited. Thanks, China!

All Very Best Wishes,


About The Story Solution: Eric Edson’s The Story Solution provides screenwriting tips for those interested in screenplay writing. Seen as one of the best books on screenwriting and currently #1 in its category on China Amazon, Edson outlines 23 actions used to create three dimensional heroes. Visit the website at  http://www.thestorysolution.com to learn about writing a movie script. “Like” the Facebook page to receive tips on scriptwriting. Call (818) 677-7808 for information about writing a movie script.

Improve Workplace Productivity With These Tips From Strategic Incentives

A Note From Strategic Incentives

Dear Readers,

Spring is in full bloom and Easter is right around the corner. As employees look ahead to vacations and summer fun, workplace productivity can diminish. Managers and supervisors want productivity to remain high throughout the year, but it can be hard to motivate personnel about work when outside activities are beckoning.

That’s why it is important to have a solid performance improvement plan in place. Having an employee motivation program keeps your workforce focused on the prize. A concerted approach to creating and implementing a workforce program can keep employees, supervisors, management, and customers happy.

Kick-start your employee motivation program and improve workplace productivity this spring with these tips below:

  • Discussion sessions: Have supervisors schedule regular team discussion sessions. These can be short and to the point, but the object is to take a break and think about things differently. Don’t focus on shortcomings or company regulations. Subjects should cover positive work topics such as what went well this week, ideas to try to make work flow more efficiently, or helpful customer insights.
  • Stave off boredom: Whether working in a cubicle from 9-5, or doing repetitive assembly line tasks all day, work can become drudgery. Variety is the spice of life, so find unique ways to inject a little fun into the day for a few minutes and the rest of the time will be more productive.
  • Recognize achievements and milestones: Take some time to recognize your team. Acknowledge members in your organization for their contributions and accomplishments. Doing so boosts pride and lets your workforce know their dedication is valued.
  • Inject something new: People like to be part of the bigger picture. Allow employees to cross-train, provide information about open positions, or rotate opportunities to shadow a supervisor for a shift to see how things look from the other side.

A strong change management plan coupled with an employee recognition program will increase productivity and keep the summer doldrums away.

Visit our web site at http://www.StrategicIncentives.com to download a complimentary copy of “35 Smart Ways to Use Incentive Programs.” Call 888-686-8116 now for more information on improving workplace productivity and take advantage of our special offer for April.

Happy Spring and Happy Easter from Strategic Incentives!

About Strategic Incentives: Strategic Incentives is a leading nationwide provider of employee motivation programs. The company works with HR managers to implement sales incentive programs and safety incentives to retain employees, and loyalty programs to build customer relationships.  Visit the website at http://www.strategicincentives.com to download a complimentary PDF of “35 Ways to Use Incentive Programs.” “Like” the Facebook page to receive regular updates on sales incentives and promotional ideas. Call 888-686-8116 for more information on creating an in-depth performance improvement plan.

Strategic Incentives