How To Get Free Publicity – Danek Kaus Reveals Secrets

How To Get Free Publicity – Danek Kaus Reveals Secrets

So let’s say that you followed all of the advice in my book, The Story Solution23 Actions All Great Heroes Must Take, and have actually written the great American screenplay. Now how do you go about getting the attention of producers, agents and investors who can help transform that screenplay into a big screen success?

One skill I recommend that every screenwriter should know about is how to market effectively. In his book You Can Be Famous! Insider Secrets to Getting Free Publicityauthor Danek Kaus reveals all the secrets you need to know. Dan is an author, journalist, publicist, copywriter and ghostwriter. He has published hundreds of articles in about 75 newspapers and magazines, and dozens of websites. His publicity clients have been featured in such media outlets as USA Today, CNN, The New York Times and hundreds of newspapers, radio and TV shows. He is the co-author of Power Persuasion: Using Hypnotic Influence to Win in Life, Love, and Business. If you want to advance your career as a screenwriter, this book will help create the name recognition that can make things happen.

Just suppose you could appear on a national television talk show to discuss your screenplay. What would that mean to you? Or imagine a great article on you in the local paper. Do you think that would help attract the attention of those in the business? You Can Be Famous reveals:

  • The benefits and types of fame
  • The 10-second rule
  • How to attract the media’s attention and become a media darling
  • How to talk to journalists
  • What you should (almost) never say to a journalist
  • The kinds of stories the media want most
  • How to do a national publicity tour without leaving home
  • How to get on TV talk shows
  • TV interview tips form the Seinfeld TV show dialogue coach


There are even Question and Answer sessions with journalists who tell you how to get them interested, and what approaches turn them off. Visit to view the Table of Contents and first few pages so you can see for yourself how getting free publicity might be able to help jumpstart your screenwriting career.

Learn More About Screenwriting: I’m sharing my screenwriting secrets with members of the Palm Springs Writers Guild at their monthly meeting on Saturday, April 5, 2014. In a presentation entitled, “Cracking Screen Story Structure,” I’ll discuss my original concept of a “Hero Goal Sequences” story paradigm that can be used to build dynamic screen stories and keep producers and audiences glued to their chairs.

About The Story Solution:  The Story Solution was written by accomplished screenwriter Eric Edson. It reveals the 23 actions used to create dynamic, three dimensional heroes and link all parts of a captivating screenplay. He also covers screenwriting tipsscreenwriting resources, and screenwriting booksVisit the website and Facebook page for more information.


Why Your Website Strategy Doesn’t Get any ROI

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. Based on our experience, here are some reasons why your web strategy may not be providing a strong return on your investment:

  • Lack of an Overall Strategy: Over 81% of consumers make buying decisions on the internet, and your business needs a total strategy to attract their attention. A sexy website alone isn’t enough to do the job. Your strategy must include all elements from “The Strategic Circle” for website marketing success.
  • Consumers Can’t Find You: A website that just talks about your business without any search engine optimization (SEO) will not appear in search results.
  • Nobody is Linking to You: Search engines look for websites that have links to and from other sources as a way of establishing credibility and topical relevance. Back links are online referrals for your business.
  • Not Functional on all Devices: Consumers are now accessing the Internet from PCs, laptops, tablets and smartphones. Websites that don’t translate well to all devices are missing out on potential traffic.
  • No Social Media: Your customers like to stay in touch and are using social media to do it. Be sure to have links to your Facebook, Twitter and other social media pages and keep them updated, too. Have a constant stream of outgoing information, try to link up with online influencers, and respond quickly to requests for information.
  • One Language Limitations: In a bi-lingual and multi-lingual world, a website that only provides information in English excludes a significant portion of the buying public. The key to International SEO is optimizing a page for foreign language natural search.
  • Not Driving Customers to Your Site: Sometimes a little extra push is all a consumer needs to be motivated to visit your site. Properly worded and placed pay-per-click (PPC) Google Adwords can provide just the right touch at the moment of decision.

As online marketing professionals, our role is (1) to help you gain a better grasp of what is often a complex maze of decisions; (2) to help ensure that decisions you make are carried out; (3) to keep your strategies up-to-date.

Our clients include small business owners, financial professionals, lawyers, doctors, and corporations – people who struggle for time to carefully focus on their online marketing goals.  The Accelerator Plans we offer are advanced marketing plans designed to optimize your internet presence and grow your customer base.  All project related information is stored in the project center. Google Analytics and Get Clicky tracking software are utilized to fine tune efforts each month.

Web Marketing Strategy

As your marketing partner, we’re experienced enough to be proactive, not reactive. Working with a marketing agency should be fun, not annoying and tiresome. We handle all the time consuming details in a cost effective way for you. Remember that the true cost of working with our company is ZERO, when considering year end business growth figures. Inaction is much more expensive in terms of lost market share and lost revenues.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 629 State Street, #204. The company offers online marketing, SEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

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