Internet Marketing Pro: How To Make Your Website Sexier

Marketing Web Sites in Santa Barbara

Does sex sell? Many marketers think it does. Just ask the editors of Sports Illustrated whether having images of bikini-clad models on their cover helped sell any magazines! Consumers want to be associated with products, services and brands that help them feel good about themselves. Your company may be able to increase its sales by having a website that plays into this need for self-appreciation.  Your web site needs to be sexy to convert visitors. Even the greatest SEO marketing strategy will do no good if it draws traffic to your site only to bore the visitor. 

Sexier Websites

At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. We have helped clients in every type of industry improve the appearance and sexiness of their websites without sacrificing SEO strategies or content. Based on our experience as web site conversion optimization specialists, here are some suggestions you can use to make your website sexier:

  1. Smashing Design: Start with a dynamic website design that pops out, invites visitors to stay, and leads the eye on a coherent journey through the information you need to impart.
  2. Looking Good: Closely inspect the graphics you use to draw attention to your website. Photos should have attractive people that will appeal to the visitor’s eye. Graphics should be clean and classy, with a feel of elegance and sophistication.
  3. Beautiful Buttons: Most web designers fail to focus on the little things that can make a web site more attractive. Those “submit, cancel and download” buttons don’t have to be just a dull gray square. Use some color, beveled edges and gradient fill to really make them pop.
  4. Social Sharing: You want visitors to let others know about your site, so it’s important to make it appealing to share on social media. Make sure your social sharing buttons look great, load quickly, offer choices that will help your SEO, and fit with the overall feel of your page.
  5. Relevance: Nothing is sexier than finding out what visitors want and providing it. It’s the online equivalent of “I hear you.” Is your website screaming “It’s all about me, Me, ME!” or is it saying “Here is how I can help you achieve more in your life.” If your content doesn’t live up to the hype, no sexy photos can help make a sale. 

Need our help? Call upon the professional web design conversion experts at Search Engine Pros and we’ll help you design eye-catching banners and embed powerful calls to action which will lower your bounce rates, boosts conversions, increase the time people spend on your site (which will increases rankings and doubles your sales).

 learn more about how a web site marketing strategy can help your company grow

If you’d like to learn more about how a web site marketing strategy can help your company grow, visit our booth at the 2014 Santa Barbara Business Expo at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.  Search Engine Pros founder, Taylor Reaume, will be presenting from 9am-9:30am on “How To Rank Your Web Site by Helping Others First”.   Add yourself to the SBBE Event page,  Click LIKE on the fan page: https://www.facebook.com/BusinessExpoSB to stay up to date.   Download the event flyer here

About Taylor Reaume:  Taylor Reaume is a Santa Barbara web marketing strategist, and founder of the local SEO and internet marketing firm, Search Engine Pros,  located at  201 W. Montecito St, Santa Barbara, CA 93101. The company offers online marketingSEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s