Search Engine Pros – The Hottest SEO Tips for 2014

SEO Tips

If your business isn’t increasing its customer base each month, you might have an SEO (Search Engine Optimization) problem. SEO is how your company gets found on the web. At Search Engine Pros we offer personal and ethical search engine optimization. Over 81% of consumers make purchasing decisions online. What that means to your business is that SEO is no longer optional.

When consumers use keywords to search for products or services similar to yours, your company will benefit by appearing at the top of their results. With that in mind, here are some of the hottest SEO tips for 2014 you can use to help your business grow:

  • Using The Three “Pillars” of SEO: According to, effective SEO has three pillars – links, content and social media. Content attracts the attention of your target demographic, social media gets the word out to a wider audience about what you do, and links from other sites help build the credibility of your business. These elements must be incorporated into an ongoing SEO strategy that is consistently working to keep your website fresh, relevant, and dynamic.
  • Mobile Optimization is Rising: As more and more consumers turn to mobile devices to perform their search functions, businesses will need to have a responsive website as well as a mobile content strategy. 
  • Social Matters: Google is increasing its monitoring of social networks to look for mentions of your brand, product, service, or content. Having Facebook posts and “links” that circle back to your blog will help to capture Google’s attention.
  • It’s All Relevant: Businesses can’t just increase the amount of content and social media they use to promote their brand; it must be relevant to members of their target audience in order to make them take notice, click, share, or visit the website for further information. 

seo tips

Search Engine Pros offer a wide range of quality online marketing solutions, all designed to give your business the very best possible return on investment. We can provide an All-In-One Plan to cover every aspect of your SEO process or help with specific areas with our PPC Pro (pay-per-click), SEO Writer Pro, or Social Media Marketing Pro.

Curious to learn more about your business can benefit from a cutting edge web strategy? Search Engine Pros founder, Taylor Reaume, will be presenting at the 2014 Santa Barbara Business Expo which will be held at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 629 State Street, #204. The company offers online marketingSEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.


Working as a Sales Professional in NYC Has Changed

Make no mistake, there is a big difference between selling and working at a large, well-known company as opposed to a smaller organization.

This has especially changed with the pickup in the economy and the need for sales representatives from companies of all sizes.

Though, each has it’s benefits and downfalls including, but not limited to:

Benefits of Selling for a Smaller Company

– Direct access to senior management, thus able to learn more

– More duties, thus being able to get a good grasp of the business

– Smaller, more cohesive teams which usually translates into an effective learning environment.

Downfalls of Working as a Salesman for a Small Company

– No marketing budget.

– Product may not be as good. Not as much support either.

– Hard to compete on pricing and difficult to convince the potential customer that you can deliver what you say you can.


Noozhawk Highlights Santa Barbara Business Expo and Search Engine Pros

NOOZHAWK – The Second Annual Santa Barbara Business Expo (SBBE) will be held from 8 a.m. to 2 p.m. Saturday at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd.

The 2013 expo brought in more than 175 attendees, the majority of whom were local business owners. The overall impression expressed by attendees was the high level of professionalism, the warmth and attentiveness they received from the exhibitors, and how much they learned from the speakers.

allen Noozhawk Highlights SBBE & Search Engine ProsThis year’s expo is expected to draw more than 500 guests, most of whom will be local business owners, business leaders and entrepreneurs seeking to increase their visibility and profitability.

The SBBE is an interactive business convention designed to provide business owners, entrepreneurs, students and consumers the tools and resources to connect, learn and network. The expo has been designed to facilitate this dynamic activity with a careful selection of speakers and exhibitors, as well as the overall expo layout and program. The expo is a Business-to-Business (B2B) event, as well as one that enables the local business community to become aware of the resources that are available.

The SBBE was founded and is directed by Sandy and Gino Goe, local business owners and entrepreneurs who have a vision and mission to bring the business community together by encouraging collaboration, improving profitability and encouraging social responsibility by giving back to the community. The Executive Planning Team consists of local business owners and professionals who share in the vision and desire to serve.

All types of businesses are welcome. Both men and women entrepreneurs and large and small businesses will benefit from the dynamic speakers, the programs and the overall expo floor complete with tables for successful networking with like-minded business owners.

The second annual SBBE will bring together some extraordinary keynote speakers, authors and service providers, all to help business owners improve their online presence, while benefiting Hope Refuge. These keynote speakers will address a wide array of especially challenging topics all business owners face, and will include:

» Sloane Reali (The Power of Voice)

» Gary Kravetz (Executive Search)

» Patty DeDominic (Leadership, Stewardship & Impact)

» Ellen Reid (How to Be an Expert in Independent Publishing)

» Taylor Reaume (How To Rank Your Web Site by Helping Others First)

» Melissa V. Moreno (Start-Up Funding 101)

» Calla Gold (Using Online Networking to Increase Your Off-line Networking Results)

» Nick Cavarra (Effective Social Media: The Five Top Channels)

» Ernie Halter (What Is Crowd Funding and Why Is It Important in Today’s Marketplace?)

» Robin Eschler (Funding Options for Small Business)

» Devon Johnson (Loan Fund Manager — Small Business Loan Fund)

Attendees will find expert solutions for some of the most frustrating aspects of developing an effective online marketing strategy. The expo will, in addition to the featured speakers, provide extensive guidance on key marketing trends; emerging web technologies; best business practices; business services for business owners and entrepreneurs offered by exhibitors; on-site headshots by Linda Blue Photography; professional fashions and accessories; an author’s showcase; growing business relationships in Santa Barbara; local resources for financial, personal and professional needs; and strategies for connecting with prospective clients within the community. Business owners, professionals and entrepreneurs will find actionable intelligence that will directly address some of the most challenging issues we all face when building our online presence.

“Business owners today are struggling with their web and online marketing strategy, and attending this event will help them take their businesses to the next level,” according to Taylor Reaume, one of the keynote speakers featured at the expo and founder of Search Engine Pros.

“My speech will stress the importance of adding value to others first, and being a helpful resource to others around you. There are many ways to add value to people around you. For example, business owners can create educational top 10 list articles, sharing remarkable statistics and time-saving resources, and connecting their audience with trusted partners.

“Adding value to people will naturally increase the numbers of hyperlinks, or ‘votes,’ for the business owner’s web site. If the business owner can successfully increase the number of hyperlinks pointing into their website each month, they will see a direct correlation with the increase in their Google rankings.”

Admission fees (general admission and students) are $10 per person, and include access to all exhibits, author showcases and the art show. VIP Seminar tickets are $125 per person, or $195 for two. VIP access includes all areas available to general admission ticket-holders, plus entry into the exclusive stage area, which includes keynote speakers, workshop style presentations, refreshments and a VIP gift bag.

BizExpoSBFLYER 8 11 new4 796x1024 Noozhawk Highlights SBBE & Search Engine Pros

Raffle tickets will be sold to benefit Hope Refuge, whose vision is to provide a refuge for American girls rescued out of the sex traffic industry in California. The Goleta-based organization is raising funds to acquire a facility to set up a home. All proceeds from the raffle will be donated to Hope Refuge, and additional donations can be made at the expo.

For more information on the Santa Barbara Business Expo, email Sandy Goe at, or call 805.452.3632.

— Craig Allen, CFA, CFP, CIMA, is president of Montecito Private Asset Management LLC and founder of Dump That Debt. He has been managing assets for foundations, corporations and high-net worth individuals for more than 20 years and is a Chartered Financial Analyst (CFA charter holder), a Certified Financial Planner (CFP) and holds the Certified Investment Management Analyst (CIMA) certification. He blogs at Finance With Craig Allen and can be contacted at or 805.898.1400. Click here to read previous columns or follow him on Twitter: @MPAMCraig. The opinions expressed are his own.

Mixing business and pleasure: What is the point of an Expo?

(CNN) — While the Olympic Games in London steals the world’s attention, over 5,000 miles away another global event born from the same ideal of cultural exchange and peaceful rivalry is entering the home stretch.

Rather than competition, Expo 2012 in the city of Yeosu, South Korea, is the latest incarnation of an event that officially is meant to foster international understanding; unofficially it is used for national promotion, boosting trade and providing networking opportunities.

Of the approximately 4 million visitors that will have wandered through the transformed cement port and industrial site before it closes on August 12, most will have been there to enjoy the pavilions hosting interactive displays on ocean conservation and marine exploration — the theme of this year’s event.

But a small but notable minority will not have been there to watch the shows. For them it provides a number of chances to broker deals and reach new contacts where 104 countries can be reached in a day.
There has to be a reason for governments and private companies to be here and spend money on it.
Stine L. Guldmann, director of Denmark Pavilion

“It’s government relations really,” said Stine L. Guldmann, director of the Denmark pavilion. “South Korea is quite important to Denmark. It’s an opportunity to brand your country both in a tourism way but also attract skillful people or showcase our abilities.”
Expo 2012 architecture Expo 2012 architecture

Denmark’s pavilion is funded by a mix of public and private money, including some Danish companies at the forefront of the renewable energy industry. Lego bricks are on hand to attract the visitors and keep them entertained, but a backroom for more grown-up meetings is regularly used.

“There has to be a reason for them both (government and private companies) to be here and spend money on it,” said Guldmann. “It’s a success if our private partners are happy with their participation and our political relations are very strong.”

The basic principle of Expos is non-commercial and educational, according to the Bureau International des Expositions (BIE), the organizing body that was founded in 1928.

Yet that has not prevented a strong presence from the commercial sector, with a large part of the Yeosu site devoted to temporary pavilions from South Korea’s biggest corporations, some of which were built at a cost of more than $1million.

“Expos don’t provide concrete benefits for companies,” says Lee Joon-hee, Commissioner for Expo 2012. “But is it still relevant… the evidence of why they are still relevant is that a lot of companies and countries want to host Expos.”

Participant countries have different reasons to be in Yeosu. Qatar and the U.S, with strong trade and diplomatic ties to South Korea, respectively, have been two of the more popular pavilions.
It’s the only place where you can create something that has a critical mass around it.
Andrew Snowhite, CEO, USA Pavilion

Earlier this year a 20-year deal for Qatar to supply South Korea with natural gas was signed between the two countries, but pavilion manager Mona Sulaiti was keen to stress that the reason for their participation at event “is about people, not business relationships.”

Andrew Snowhite, CEO of the U.S. Pavilion, believes the event is unique in its scope and potential. “It’s the only place where you can create something that has a critical mass around it; it’s a very large event. It’s a big tourism opportunity for some, for others it’s about trade,” he said.

For developing countries like Angola, participation is a way to draw attention to a little known country, either as a holiday destination or potential trading partner.

“We don’t see it as being old fashioned,” said Claudia Santana of Angola’s pavilion. “We are building our country since 2002… if you search for an official tourism website in Angola you can’t find it, so we have to find other ways to show our country. There’s a lot of work ahead for our country and this is part of it.”

For all the fostering of relationships and networking over glasses of sweet tea or Lego, ultimately the biggest tangible benefit of the event goes to Yeosu itself.

The city is little known by people within South Korea let alone internationally, but around $2billion spent on operations and facilities from the government, BIE and private investors has completely transformed it.

“This area is relatively backwards and needs a boost,” said Lee Joon-hee, saying it is part of a larger project to develop South Korea’s southern “Sun Belt”. “It will put Yeosu on the map. We have big ambitions to be a famous marine resort area.”

Yeosu’s infrastructure has been upgraded, with new, marble-smooth roads cutting through the lush hillsides and along the coast, while the train to the capital Seoul now takes half the time it used to.

While it is still undecided what will happen to most of the Expo site when it closes — conference centers and shopping malls have been mooted — and tourism to the region develops, there will be an immediate beneficiary of the improved infrastructure: the petrochemical industry. Just a few miles from the Expo is one of South Korea’s biggest industrial complexes that dwarfs the Expo site and is the area’s largest industry.

“For the moment we just want domestic development,” says Lee, “Secondary is marine resort development.”


Internet Marketing Pro: How To Make Your Website Sexier

Marketing Web Sites in Santa Barbara

Does sex sell? Many marketers think it does. Just ask the editors of Sports Illustrated whether having images of bikini-clad models on their cover helped sell any magazines! Consumers want to be associated with products, services and brands that help them feel good about themselves. Your company may be able to increase its sales by having a website that plays into this need for self-appreciation.  Your web site needs to be sexy to convert visitors. Even the greatest SEO marketing strategy will do no good if it draws traffic to your site only to bore the visitor. 

Sexier Websites

At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. We have helped clients in every type of industry improve the appearance and sexiness of their websites without sacrificing SEO strategies or content. Based on our experience as web site conversion optimization specialists, here are some suggestions you can use to make your website sexier:

  1. Smashing Design: Start with a dynamic website design that pops out, invites visitors to stay, and leads the eye on a coherent journey through the information you need to impart.
  2. Looking Good: Closely inspect the graphics you use to draw attention to your website. Photos should have attractive people that will appeal to the visitor’s eye. Graphics should be clean and classy, with a feel of elegance and sophistication.
  3. Beautiful Buttons: Most web designers fail to focus on the little things that can make a web site more attractive. Those “submit, cancel and download” buttons don’t have to be just a dull gray square. Use some color, beveled edges and gradient fill to really make them pop.
  4. Social Sharing: You want visitors to let others know about your site, so it’s important to make it appealing to share on social media. Make sure your social sharing buttons look great, load quickly, offer choices that will help your SEO, and fit with the overall feel of your page.
  5. Relevance: Nothing is sexier than finding out what visitors want and providing it. It’s the online equivalent of “I hear you.” Is your website screaming “It’s all about me, Me, ME!” or is it saying “Here is how I can help you achieve more in your life.” If your content doesn’t live up to the hype, no sexy photos can help make a sale. 

Need our help? Call upon the professional web design conversion experts at Search Engine Pros and we’ll help you design eye-catching banners and embed powerful calls to action which will lower your bounce rates, boosts conversions, increase the time people spend on your site (which will increases rankings and doubles your sales).

 learn more about how a web site marketing strategy can help your company grow

If you’d like to learn more about how a web site marketing strategy can help your company grow, visit our booth at the 2014 Santa Barbara Business Expo at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.  Search Engine Pros founder, Taylor Reaume, will be presenting from 9am-9:30am on “How To Rank Your Web Site by Helping Others First”.   Add yourself to the SBBE Event page,  Click LIKE on the fan page: to stay up to date.   Download the event flyer here

About Taylor Reaume:  Taylor Reaume is a Santa Barbara web marketing strategist, and founder of the local SEO and internet marketing firm, Search Engine Pros,  located at  201 W. Montecito St, Santa Barbara, CA 93101. The company offers online marketingSEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

‘Nigeria’s Mark Zuckerberg’ puts tech into higher learning

Every week, African Start-Up follows entrepreneurs in various countries across the continent to see how they are working to make their business dreams become reality.

(CNN) — At 23, many people around the world are still at university — at that age, Gossy Ukanwoke had already started one.

The young entrepreneur is the founder of Beni American University (BAU), Nigeria’s first private online university. Launched in late 2012, the school allows students to access their classes at any time of the day with any internet-enabled device.

“We are providing executive programs for graduates who are looking for employment and want to build up their resumes, or managers who want to climb up the hierarchy of their companies,” says Ukanwoke, now 25.
‘Nigeria’s Mark Zuckerburg’ builds own school
‘African iTunes’ targets mobile users

“We also have courses targeted at people who want to start their own business.”

‘Nigeria’s Mark Zuckerberg’

Ukanwoke’s idea to start BAU came from his previous online venture called Students Circle, an educational social networking site he’d launched while in university that allows learners to interact and access free resources from leading schools.

“When I created Students Circle in 2010,” explains Ukanwoke, “I found out that … many were looking for certificates, hoping that they could get something they could use to maybe find employment or get a promotion in the workplace.

“There was a need for a new institution to be created in Nigeria,” adds Ukanwoke, who was once described by Forbes as “Nigeria’s Mark Zuckerberg.”

Now, some 18 months into his new business endeavor, Ukanwoke has hired 10 instructors and has about 200 students, with an average age of 26.

But the startup’s journey so far has not been without challenges — Nigerian laws require universities to have a physical campus so last year Ukanwoke went and bought land in the country’s Benue State with the goal to build a private campus that could accommodate some 10,000 students.
Education is about teaching people how to make a living and teaching people how to live.
Gossy Ukanwoke, Beni American University

The project is expected to launch next year, but in the meantime the web courses are up and running — a 12 week online program can cost between $100 and $300. Among the courses offered are corporate diplomacy, global marketing, leadership and management, digital journalism, project management and entrepreneurship and innovation, which is the university’s most popular class.

“It’s good because I have four kids,” says Chinenye Madukwe, one of BAU’s students. “I have opportunity to work at the same time, because I have a small interior design outfit.”

Oo Nwoye, another BAU student, says he enrolled “for the knowledge.”

“It is just helpful for my business and that is the most important thing to me,” he explains.

Education is key

A son of two teachers, Ukanwoke says he is driven by his passion to use technology to solve social problems.

“I grew up within the framework where education was put at a very high level of importance, and entrepreneurship is something that I always wanted to do,” he says.

“Without education I don’t think we can do any progress,” he adds. “It’s not just about getting a certificate — education is about teaching people how to make a living and teaching people how to live; how to interact with others, how to lead their lives and make something out of themselves,” continues Ukanwoke.

“With education comes discipline and we need a lot of discipline in Nigeria as well, so education is really important.”

Ukanwoke relies mainly on social media to advertize but says that it’s student referrals that are increasing BAU’s enrollment.

“We still have a long way to go, we have a lot of work to do, a lot of policy wrangling too,” he admits. “But it’s a work in progress and we are quite happy with where we are.”