Santa Barbara Marketing: PPC SEO and Social Media Q&A Resource

Call The Local Search Engine Marketing Experts Today - 800.605.4988


Q: What will a Santa Barbara social media marketing firm do for my company?

A: The short answer is that they will bring more awareness for your product or service via PULL marketing methods.  A Santa Barbara social media marketing firm will help you create interesting updates (approval based) and post those updates consistently to your social sites. The most popular social sites are Facebook, Twitter, WordPress, Blogger, Blogspot. Your Social Media Manager will help with developing contest ideas and implementing new strategies for social media success, Social Bookmarking in Digg, Delicious,  Twitter, Stumble Upon, etc.  Tweeting, Facebooking, optimizing your Facebook page, optimizing twitter pages, adding news content, developing fun and new ideas for traffic building.  Competitor tracking – a consistent assessment and rating of the competition’s marketing strategy is also provided.

For instance, here is a highly recommended success path:
Month 1:
-Needs Analysis
-Learning about the business
-Discussing your social media strategy

Month 2:
-Setting Up / Optimizing Facebook
-Setting Up / Optimizing Twitter
-Discussing your social media strategy

Month 3:
-Creating 100 Facebook Updates
-Creating 100 Twitter Updates
-Discussing your social media strategy

Month 4:
-Getting approvals & scheduling updates
-Implementing social media strategy
-Discussing your social media strategy

Month 5:
-Creating a contest
-Discussing your social media strategy

Month 6:
-Develop and execute on social media marketing plans
-Discussing your social media strategy


Q: Does a Santa Barbara social media marketing firm help with Craigslist Ads?


A: A Santa Barbara social media marketing firm will indeed help you create a Craigslist ad and post it every month on Craigslist.  Craigslist is one of the best ways to get traffic from the search engines.  Your Craigslist ad is also keyword rich, thereby helping your Google Rankings.  Depending on your category and offer, you will find Craigslist to be an excellent classified service that generates traffic from the Craigslist crowd. The Google spider will also follow links to your site based on the keywords used in the advertisement.  Santa Barbara social media marketing is best executed as a smart blend of SEO, PPC, classified ads marketing, social media marketing and email marketing.

Q: Does a Santa Barbara social media marketing firm help with maintaining my Local Listings?

A: Santa Barbara social media marketing firms in general do not help with local listings.  However, at The Search Engine Pros, WE DO!   Your social media manager will help build positive content on your local sites such as Google Local, Yelp and many others.  Local Search enables users to find businesses and services within a specific geographic region. A Local Search Listing gives your business instant locally targeted exposure online.  It’s important for your business to find a smart Santa Barbara social media manager that knows how to create and submit your Local Profile live to Google Maps, Yahoo Local Listings, Bing and –many Santa Barbara social media manager falls short here.  Submitting to local sites will help your business tap into local search engine traffic and deliver more potential customers in your local area. Local Search Optimization is an ongoing tasks that takes many months to start generating traction.  In our Santa Barbara social media workshop, business owners report that the day they got into the number ranks on Google Local was the day everything changed, and they started getting 5-10 calls per day.

Q: Does a Santa Barbara social media marketing firm help create social sites?

A. Yes.  Your Santa Barbara social media manager will also help you create and optimize Social Sites like Facebook. There are a number of other social web sites that your social media manager can create. We will allow you to pick 3 additional social sites, for example, blogspot, blogger, live journal, squidoo. By optimizing your content, you tell search engines which keywords are important to you. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure you have your target keywords in your titles, h1 tags, page urls, metas, body area, breadcrumbs and image alt tags.

Social Media Marketing ConsultantHere is a twitter example for you:

Here is a Facebook example for you: and and

Facebook and Twitter are in many respects becoming more important than your actual company web site these days.  As search engine specialists, we’re helping you in a unique way with your social media strategy.  We’re different because we think from the search engines perspective, and we know that it’s not enough to just have a compelling copy.  Marketers create compelling copy.  Super Marketers create compelling copy that is also optimized for both humans AND the search engines.


Q: What about Ping and Posterous?

A. Yes. and are unique social media update services that make your social media marketing more efficient and manageable.  Your Social Media Manager will setup the accounts and help get you started with your social media efforts.


Q: Do Santa Barbara social media marketing campaigns increase the number of friends I have on Facebook and Twitter?

A. Yes. Your social media manager connects you to centers of influence in your industry, and adds value to them by retweeting their articles and doing other value adds.  More twitter followers means more brand visibility and traffic.  Your Social Media Manager posts niche related news articles on your twitter for you. More tweets = more viewership and traffic.  Need to add Facebook Friends? No problem, we’ve got you covered. More facebook friends = more viewership and traffic.

Social Media Marketing Trends

How To Use Social Media Sites

Q: Do Santa Barbara social media marketing campaigns include DIGGS?

A. Yes.  Your Social Media Manager will DIGG Your articles. Diggs are the most popular social bookmarks to have on your article. is one of the social bookmarking sites that search engines pay attention to the most.  They increase the popularity of your article which in turn increases rankings.


Q: Do Santa Barbara social media marketing campaigns include YOUTUBE optimization?

A.  Yes, your Santa Barbara social media marketing manager will help you get more views and make comments on your Youtube Videos. Youtube is the 2nd largest search engine behind Google, and more Youtube votes increases your rankings in the Youtube Search Engine.   This will in turn increase the popularity of your video and help to increase rankings.


Q: Do you offer a FREE Santa Barbara social media marketing workshop?

A. Yes.  We do!  Come on down on Monday nights from 6pm-8pm and join us for an educational discussion covering topics ranging from Social media and SEO, to PPC and email marketing.

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and social media marketing from other like-minded business owners who have developed effective internet marketing strategies.  Don’t be left behind in the race to the top of Google! Give us a call today to get started at 800.605.4988

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.

Taylor Reaume, The Search Engine Pros Founder, will discuss:

list_button The latest cutting edge social media marketing strategies
list_button How to wine and dine the Google spider at your web site.
list_button Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only Free SEO and Social media marketing class

Learn Santa Barbara social media and internet marketing strategies at the weekly Santa Barbara social media SEO meetup. The Search Engine Pros offer a Social Media Marketing class that teaches ethical SEO and social media strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

When : Monday Nights 6pm-8pm

Where : THE SANTA BARBARA VETERANS BUILDING (by Sambos) 112 Cabrillo Natoma Ave Santa Barbara, CA 93101

Santa Barbara Social Media Marketing


Santa Barbara Social Media Marketing Workshop


Santa Barbara Social Media Marketing With A Personal Touch

Santa Barbara Social Media Marketing

Tired of road blocks in your marketing campaigns? Say No To Ivory Tower Marketing Firms! To make it to the championships you need to find a team that’s fully synchronized.  You need a leader on the ground directing the troops. We’ll help you untangle the fragmented mess of single solutions and develop a high ROI e-marketing plan. Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication and social business. Work with a team that cares for all the right things. Inquire today. 800.605.4988

How to get 500% annual return on your 2012 marketing plan:
Step 1. Design a web site that captivates, informs and motivates your target audience to take action.
Step 2. Develop an annual content publishing plan detailing specific steps to success.
Step 3. Delegate execution of the plan to a team that delivers a true return on investment.

Ready to get started?  Inquire with the Santa Barbara Social Media Experts

Santa Barbara Marketing Experts The Search Engine Pros - 800.605.4988

If you are looking for web marketing in Santa Barbara, CA check out The Search Engine Pros.  This article submits a few reasons why it is critical to start marketing your Santa Barbara, Ca web site.

1. Over 81% of consumers are now making purchasing decisions online. What that means to small businesses marketing Santa Barbara, Ca web sites is that this work is no longer optional. It’s critical to find someone you can trust to help with online target marketing.

2. Higher traffic levels means more phone calls. More phone calls means more sales. More sales means more love and happiness. Well not exactly but you get the point. End result? A bigger bottom line and more revenue for your company. That’s what online target marketing is all about. Marketing Santa Barbara, Ca web sites is crucial in today’s fast moving e-business climate.

3. Marketing Santa Barbara, Ca web sites is an excellent idea because of the potential for recouping dollars spent on building traffic. Web marketing and seo are a long term investment. What is the first thing an investor considers when buying a web site? The traffic levels! Yes! The Number of backlinks!

Marketing Santa Barbara, CA web sites via article marketing is likely to be one of the best strategies you can pursue. There is a big difference between promotional marketing, and educational marketing. Article marketing is often referred to as educational marketing. If you have been looking into web site marketing, Santa Barbara, Ca offers you a great company by the name of The Search Engine Pros. You may also wish to look into the strategic link partnership services they offer. At any rate, it’s important to inquire with a small business Search Marketing service to get your hands on a keyword research report (really the first step of any seo campaign). Here are a few really excellent links to other marketing groups that will help you along your quest for marketing services in Santa Barbara, CA.

1. Marketing, Santa Barbara, CA Resource #1: Superpages

2. Marketing, Santa Barbara, CA Resource #2: PR Store

3. Marketing, Santa Barbara, CA Resource #3: Flipdog

4. Marketing, Santa Barbara, CA Resource #4: SB Wellness Directory

5. Marketing, Santa Barbara, CA Resource #5: Coffee News

In conclusion, web marketing and seo comes back to you in many different ways. Increased traffic = Increased Value Of Your Site. Similar to home improvements. After all, your web site is really virtual real estate. SEO and web marketing also have a credibility element that many often miss.

About The Search Engine Pros: The Search Engine Pros offer personal and ethical search engine optimization. Ethical SEO firms on the net are like needles in a haystack. With so many marketing firms to choose from, The Search Engine Pros are one of the few firms that offer effective white hat seo services, at prices that don’t make customers run for the hills. The Search Engine Pros is a privately held US-based company that has become an international provider of a proprietary small business Search Marketing services and they are one of the few SEO companies on the net that provide Multilingual SEOServices. For a free SEO consultation call 800.605.4988.

Marketing, Santa Barbara, Ca Professional Santa Barbara Web Marketing

Marketing, Santa Barbara, CA


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