Santa Barbara Marketing: PPC SEO and Social Media Q&A Resource

Call The Local Search Engine Marketing Experts Today - 800.605.4988

 

Q: What will a Santa Barbara social media marketing firm do for my company?

A: The short answer is that they will bring more awareness for your product or service via PULL marketing methods.  A Santa Barbara social media marketing firm will help you create interesting updates (approval based) and post those updates consistently to your social sites. The most popular social sites are Facebook, Twitter, WordPress, Blogger, Blogspot. Your Social Media Manager will help with developing contest ideas and implementing new strategies for social media success, Social Bookmarking in Digg, Delicious,  Twitter, Stumble Upon, etc.  Tweeting, Facebooking, optimizing your Facebook page, optimizing twitter pages, adding news content, developing fun and new ideas for traffic building.  Competitor tracking – a consistent assessment and rating of the competition’s marketing strategy is also provided.

For instance, here is a highly recommended success path:
Month 1:
-Needs Analysis
-Learning about the business
-Discussing your social media strategy

Month 2:
-Setting Up / Optimizing Facebook
-Setting Up / Optimizing Twitter
-Discussing your social media strategy

Month 3:
-Creating 100 Facebook Updates
-Creating 100 Twitter Updates
-Discussing your social media strategy

Month 4:
-Getting approvals & scheduling updates
-Implementing social media strategy
-Discussing your social media strategy

Month 5:
-Creating a contest
-Fostering/Engaging/Responding/Monitoring
-Discussing your social media strategy

Month 6:
-Develop and execute on social media marketing plans
-Fostering/Engaging/Responding/Monitoring
-Discussing your social media strategy

 

Q: Does a Santa Barbara social media marketing firm help with Craigslist Ads?

 

A: A Santa Barbara social media marketing firm will indeed help you create a Craigslist ad and post it every month on Craigslist.  Craigslist is one of the best ways to get traffic from the search engines.  Your Craigslist ad is also keyword rich, thereby helping your Google Rankings.  Depending on your category and offer, you will find Craigslist to be an excellent classified service that generates traffic from the Craigslist crowd. The Google spider will also follow links to your site based on the keywords used in the advertisement.  Santa Barbara social media marketing is best executed as a smart blend of SEO, PPC, classified ads marketing, social media marketing and email marketing.

Q: Does a Santa Barbara social media marketing firm help with maintaining my Local Listings?

A: Santa Barbara social media marketing firms in general do not help with local listings.  However, at The Search Engine Pros, WE DO!   Your social media manager will help build positive content on your local sites such as Google Local, Yelp and many others.  Local Search enables users to find businesses and services within a specific geographic region. A Local Search Listing gives your business instant locally targeted exposure online.  It’s important for your business to find a smart Santa Barbara social media manager that knows how to create and submit your Local Profile live to Google Maps, Yahoo Local Listings, Bing and YellowPages.com –many Santa Barbara social media manager falls short here.  Submitting to local sites will help your business tap into local search engine traffic and deliver more potential customers in your local area. Local Search Optimization is an ongoing tasks that takes many months to start generating traction.  In our Santa Barbara social media workshop, business owners report that the day they got into the number ranks on Google Local was the day everything changed, and they started getting 5-10 calls per day.

Q: Does a Santa Barbara social media marketing firm help create social sites?

A. Yes.  Your Santa Barbara social media manager will also help you create and optimize Social Sites like Facebook. There are a number of other social web sites that your social media manager can create. We will allow you to pick 3 additional social sites, for example, blogspot, blogger, live journal, squidoo. By optimizing your content, you tell search engines which keywords are important to you. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure you have your target keywords in your titles, h1 tags, page urls, metas, body area, breadcrumbs and image alt tags.

Social Media Marketing ConsultantHere is a twitter example for you: http://twitter.com/cciteam

Here is a Facebook example for you: http://www.facebook.com/cciteam and http://www.facebook.com/thesearchenginepros and http://www.twitter.com/santabarbaraseo

Facebook and Twitter are in many respects becoming more important than your actual company web site these days.  As search engine specialists, we’re helping you in a unique way with your social media strategy.  We’re different because we think from the search engines perspective, and we know that it’s not enough to just have a compelling copy.  Marketers create compelling copy.  Super Marketers create compelling copy that is also optimized for both humans AND the search engines.

 

Q: What about Ping and Posterous?

A. Yes.  Ping.fm and Posterous.com are unique social media update services that make your social media marketing more efficient and manageable.  Your Social Media Manager will setup the accounts and help get you started with your social media efforts.

 

Q: Do Santa Barbara social media marketing campaigns increase the number of friends I have on Facebook and Twitter?

A. Yes. Your social media manager connects you to centers of influence in your industry, and adds value to them by retweeting their articles and doing other value adds.  More twitter followers means more brand visibility and traffic.  Your Social Media Manager posts niche related news articles on your twitter for you. More tweets = more viewership and traffic.  Need to add Facebook Friends? No problem, we’ve got you covered. More facebook friends = more viewership and traffic.

Social Media Marketing Trends

How To Use Social Media Sites

Q: Do Santa Barbara social media marketing campaigns include DIGGS?

A. Yes.  Your Social Media Manager will DIGG Your articles. Diggs are the most popular social bookmarks to have on your article.  Digg.com is one of the social bookmarking sites that search engines pay attention to the most.  They increase the popularity of your article which in turn increases rankings.

 

Q: Do Santa Barbara social media marketing campaigns include YOUTUBE optimization?

A.  Yes, your Santa Barbara social media marketing manager will help you get more views and make comments on your Youtube Videos. Youtube is the 2nd largest search engine behind Google, and more Youtube votes increases your rankings in the Youtube Search Engine.   This will in turn increase the popularity of your video and help to increase rankings.

 

Q: Do you offer a FREE Santa Barbara social media marketing workshop?

A. Yes.  We do!  Come on down on Monday nights from 6pm-8pm and join us for an educational discussion covering topics ranging from Social media and SEO, to PPC and email marketing.

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and social media marketing from other like-minded business owners who have developed effective internet marketing strategies.  Don’t be left behind in the race to the top of Google! Give us a call today to get started at 800.605.4988

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.

Taylor Reaume, The Search Engine Pros Founder, will discuss:

list_button The latest cutting edge social media marketing strategies
list_button How to wine and dine the Google spider at your web site.
list_button Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only Free SEO and Social media marketing class

Learn Santa Barbara social media and internet marketing strategies at the weekly Santa Barbara social media SEO meetup. The Search Engine Pros offer a Social Media Marketing class that teaches ethical SEO and social media strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

When : Monday Nights 6pm-8pm

Where : THE SANTA BARBARA VETERANS BUILDING (by Sambos) 112 Cabrillo Natoma Ave Santa Barbara, CA 93101

Santa Barbara Social Media Marketing

 

Santa Barbara Social Media Marketing Workshop

 

Santa Barbara Social Media Marketing With A Personal Touch

Santa Barbara Social Media Marketing

Tired of road blocks in your marketing campaigns? Say No To Ivory Tower Marketing Firms! To make it to the championships you need to find a team that’s fully synchronized.  You need a leader on the ground directing the troops. We’ll help you untangle the fragmented mess of single solutions and develop a high ROI e-marketing plan. Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication and social business. Work with a team that cares for all the right things. Inquire today. 800.605.4988

How to get 500% annual return on your 2012 marketing plan:
Step 1. Design a web site that captivates, informs and motivates your target audience to take action.
Step 2. Develop an annual content publishing plan detailing specific steps to success.
Step 3. Delegate execution of the plan to a team that delivers a true return on investment.

Ready to get started?  Inquire with the Santa Barbara Social Media Experts

Santa Barbara Marketing Experts The Search Engine Pros - 800.605.4988

If you are looking for web marketing in Santa Barbara, CA check out The Search Engine Pros.  This article submits a few reasons why it is critical to start marketing your Santa Barbara, Ca web site.

1. Over 81% of consumers are now making purchasing decisions online. What that means to small businesses marketing Santa Barbara, Ca web sites is that this work is no longer optional. It’s critical to find someone you can trust to help with online target marketing.

2. Higher traffic levels means more phone calls. More phone calls means more sales. More sales means more love and happiness. Well not exactly but you get the point. End result? A bigger bottom line and more revenue for your company. That’s what online target marketing is all about. Marketing Santa Barbara, Ca web sites is crucial in today’s fast moving e-business climate.

3. Marketing Santa Barbara, Ca web sites is an excellent idea because of the potential for recouping dollars spent on building traffic. Web marketing and seo are a long term investment. What is the first thing an investor considers when buying a web site? The traffic levels! Yes! The Number of backlinks!

Marketing Santa Barbara, CA web sites via article marketing is likely to be one of the best strategies you can pursue. There is a big difference between promotional marketing, and educational marketing. Article marketing is often referred to as educational marketing. If you have been looking into web site marketing, Santa Barbara, Ca offers you a great company by the name of The Search Engine Pros. You may also wish to look into the strategic link partnership services they offer. At any rate, it’s important to inquire with a small business Search Marketing service to get your hands on a keyword research report (really the first step of any seo campaign). Here are a few really excellent links to other marketing groups that will help you along your quest for marketing services in Santa Barbara, CA.

1. Marketing, Santa Barbara, CA Resource #1: Superpages

2. Marketing, Santa Barbara, CA Resource #2: PR Store

3. Marketing, Santa Barbara, CA Resource #3: Flipdog

4. Marketing, Santa Barbara, CA Resource #4: SB Wellness Directory

5. Marketing, Santa Barbara, CA Resource #5: Coffee News

In conclusion, web marketing and seo comes back to you in many different ways. Increased traffic = Increased Value Of Your Site. Similar to home improvements. After all, your web site is really virtual real estate. SEO and web marketing also have a credibility element that many often miss.

About The Search Engine Pros: The Search Engine Pros offer personal and ethical search engine optimization. Ethical SEO firms on the net are like needles in a haystack. With so many marketing firms to choose from, The Search Engine Pros are one of the few firms that offer effective white hat seo services, at prices that don’t make customers run for the hills. The Search Engine Pros is a privately held US-based company that has become an international provider of a proprietary small business Search Marketing services and they are one of the few SEO companies on the net that provide Multilingual SEOServices. For a free SEO consultation call 800.605.4988.

Marketing, Santa Barbara, Ca Professional Santa Barbara Web Marketing

Marketing, Santa Barbara, CA

Screenwriting Tips: Use St. Patrick as Inspiration for Your Hero’s Actions

What are the qualities that make a hero heroic, and how can you create a persona that takes on a life of its own beyond the story itself?

 
Dear Friends,

 
Aspiring screenwriters must accustom themselves to looking everywhere for inspiration when it comes to developing a believable story arc for their hero. What are the qualities that make a hero heroic, and how can you create a persona that takes on a life of its own beyond the story itself?
 
The yearly over-the-top observation of St. Patrick’s Day shows what can happen with strong hero development. Even though St. Patrick himself lived about 1600 years ago, his story still resonates with followers and believers to this very day. The basics of his story, from his birth in Britain to wealthy parents, his kidnapping at the age of 16 by Irish raiders, his personal conversion to Christianity, and his eventual devotion to the Irish people, are all well-known. But what was it about his story that transcends time and culture, fostering world-wide love and adoration?


 
The answer is that he touched peoples’ hearts, and that is what the successful screenwriter must also accomplish with his hero. My book, The Story Solution23 Actions All Great Heroes Must Take, provides insights on how to construct an emotional experience that leads readers to discover for themselves the real merit of our unspoken, subtextual themes. In order to be effective, all stories must impart emotion.
 
The most crucial job when beginning a story is to introduce the lead in a way that fosters immediate character sympathy. An actual recipe exists, a list of nine ingredients that elicit sympathetic responses when connecting readers to your lead.  The more of these nine character attributes you include, the more emotionally effective your story becomes:

  1. Courage
  2. Unfair Injury
  3. Skill
  4. Funny
  5. Nice
  6. In Danger
  7. Loved
  8. Hard-Working
  9. Obsessed

How many of these attributes were exhibited by St. Patrick, and how many are shown in the characters you are developing? If your character has less than six of these attributes, your story may be in danger. There are other qualities of character that can help create a hero an audience will want to root for, but these are the never-to-be-ignored basic nine. Use them liberally.
 
To help you understand more about creating heroic characters, I invite you to download a sample chapter from my book or visit Amazon.com for a look inside at some of the chapters and initial pages. The “23 Steps All Great Heroes Must Take” is an easy to understand paradigm that supports writers and filmmakers with the interconnecting, powerful storytelling elements they need. Use my revolutionary Hero Goal Sequences blueprint for writing blockbuster movies.

Here are some videos that will help you avoid writer’s block.

Thanks for your support of the book, god luck and Happy St. Patrick’s Day!

Eric Edson and Staff

 
About The Story Solution:  The Story Solution was written by accomplished screenwriter Eric Edson. It reveals the 23 actions used to create dynamic, three dimensional heroes and link all parts of a captivating screenplay. He also covers screenwriting tipsscreenwriting resources, and screenwriting booksVisit the website and Facebook page for more screenwriting tips and resources.

‘Pay to play’ on the Web?: Net neutrality explained

(CNN) — How would you like to have to pay a fee to be able to stream YouTube videos at full speed? What if you liked downloading music from, say, Last.fm or Soundcloud, but those sites suddenly became infinitely slower than bigger sites like Amazon or iTunes?

 

Those are the kind of major changes to the Internet some folks are envisioning after a federal court ruling this week on what’s come to be called “net neutrality.”

 

This stuff can get really confusing, with all the government jargon, Internet lingo and competing arguments mixed up in it.

 

But it’s also really important and could rework the Web as we know it — like allowing the hypothetical situations above become realities.

 

Here’s a breakdown of what this week’s ruling could mean to you.

 

What is “net neutrality?”

 

Generally speaking, when folks talk about neutrality, they’re referring to the ideas that led to a set of rules the Federal Communications Commission approved in 2010. The point of the rules was to keep the companies that hold the keys to the Web from playing favorites.

 

The “open Internet” rules prevent Internet service providers from blocking or “unreasonably discriminating” against any legal website or other piece of online content.

 

The philosophy behind it all, preached vociferously by Web activists, is that, in 2014, Internet access is a human right. Denying access, even in part, or giving preferential treatment to one user over another, violates that right, they say.

 

(The term itself was coined by Columbia law professor Tim Wu.)

 

What happened this week?

 

A federal appeals court ruled on Tuesday that the FCC doesn’t have the right to enforce those rules. The court said that the government is tasked with overseeing crucial utilities like telephone service and electricity, but that the Internet isn’t considered to be one of those utilities under current law.

 

The decision harks back to statements and decisions made by the FCC and other government agencies in the early 2000s, when molasses-slow dial-up connections were the norm and Web access wasn’t nearly as common or, some would say, necessary as it is today.

 

The FCC has suggested it will appeal the ruling.

 

So what?

 

Everybody who accesses the Internet does so through an Internet service provider. And these providers have been pushing for the ability to dole out that access to us on their own terms.

 

What does that mean? For one, companies like Verizon, who sued the FCC over the rules, would be able to pick and choose who gets the best access.

 

So, for example, they might start charging big fees for websites to get in the “fast lane.” Those fees presumably would be no problem for the Web’s monster moneymakers but tougher to take for the little guys.

 

Then, all of a sudden, you’re starting to get two Internets — a quick, smooth highway for the major players and a slow, bumpy trail for everybody else.

 

The providers could also just blatantly play favorites. So imagine AT&T, a major provider, making traffic quicker on the websites of smartphone companies that use its mobile service and slower on the sites of phone makers who don’t. We’re not saying they’d do that, of course. But, theoretically, they could.

 

Has this ever actually happened?

 

In 2007, Comcast started blocking some peer-to-peer networks — the kind customers use to transfer data-heavy files like entire movies and the like.

 

The FCC ordered them to stop. Comcast sued the FCC. An appeals court ultimately sided with the FCC, but by that time, the backlash had been enough for Comcast to quit on its own (after paying $16 million to settle a lawsuit, that is).

 

For what its worth, the Web’s major service providers put out statements Tuesday saying they don’t have plans to change anything based on the court’s decision. Of course, it would probably be bad business to make a multimillion-dollar move before the case has played itself all the way out to the Supreme Court, which is where this one might ultimately be decided.

 

What’s the argument against the rules?

 

The service providers and their supporters essentially say this is a free-enterprise issue. They say they provide a service and, therefore, should be able to decide how to deliver it and how they charge customers for it.

 

When the FCC approved net neutrality on a 3-2 party-line vote, Commissioner Robert McDowell, one of two Republicans who opposed it, called the vote a “radical step.”

 

“Nothing is broken in the Internet-access market that needs fixing,” he said at the time.

 

Randal Milch, a Verizon executive vice president, said in a statement that Tuesday’s ruling “struck down rules that limited the ability of broadband providers to offer new and innovative services to their customers.”

 

Bottom line — could it cost me money?

 

It’s possible.

 

If providers start charging a premium to websites for services, you can bet those sites will turn around and pass the cost on to their customers.

 

Netflix, whose movie streaming is one of the Internet’s biggest bandwidth hogs, already took a ding to its stock price after the court ruled. The presumption by some investors was that providers are most likely to charge more to sites like Netflix that use so much data.

 

For fee-based services like Netflix, it’s hard to imagine monthly fees not increasing if their cost of doing business increases. And while it’s obviously all still speculation, it’s possible that currently free services like Google-owned YouTube — which already offers paid subscriptions — could adopt adopt more pay models to make up the difference.

 

What’s next?

 

The ruling wasn’t a complete blasting of the FCC’s position. In fact, it said the body still has the right to make rules for the Web, so the commission could possibly try again with a new set of rules.

 

Congress could settle the issue once and for all with a new, clearly worded law. And there’s always the Supreme Court if the FCC does, in fact, decide to appeal.

 

Source: Edition.CNN.com/2014/01/15/tech/web/net-neutrality-explained

World’s Most Admired pitchmen

Fortune’s World’s Most Admired list is the definitive measure of corporate reputation. So it should come as no surprise that when Most Admired companies use celebrities to represent their brands, they tend to select some pretty high-wattage individuals. Fortune asked the Q Scores Company, which produces data on consumers’ emotional connections with celebrities and other figures, to provide Q Scores for “brand ambassadors” associated with several of the companies on the WMAC Top 50 All-Stars list. A high Q Score, says Henry Schafer, executive vice president of the company, implies trust, integrity, believability and strong emotional bonds. (The typical celebrity, Schafer says, enjoys awareness from about 30% of the population, and of those who are aware of the celebrity, about 16% say that individual is a favorite personality.)

 

 

George Clooney

    Product: Nespresso

    Company: Nestlé

    Most Admired Rank: 31

 

The actor and director, who has starred in the coffee company’s commercials since 2006, enjoys off-the-charts popularity. Schafer says 85% of consumers are aware of Clooney (a whopping 55 points above the typical celebrity) and that he has a Q Score of 22, which means 22% of the population of people familiar with Clooney say he is one of their favorite personalities. On its website, Nespresso says Clooney “has charmed fans and coffee aficionados as the perfect personification of the understated elegance and authenticity that make Nespresso what it is today.”

 

 

Taylor Swift

    Product: Diet Coke

    Company: Coca-Cola Co.

    Most Admired Rank: 6

 

Late last year the beverage maker introduced a “collector’s edition” Diet Coke can which features the Grammy winner’s signature and one of her quotes: “If you’re lucky enough to be different, don’t ever change.” Swift has high awareness among consumers –82%–and a Q Score of 20.

 

Beyoncé Knowles

    Product: Pepsi

    Company: PepsiCo

    Most Admired Rank: 42

 

As part of a multiyear agreement reportedly valued at $50 million, the pop star’s face has appeared on limited-edition soda cans, and she starred in a 60-second commercial in which she dances with images of herself from previous videos. Some 84% of consumers are aware of Beyoncé, and her Q Score is 20.

 

Queen Latifah

    Product: Cover Girl and Pantene

    Company: Procter & Gamble

    Most Admired Rank: 15

 

P&G is doubling down on the actress and singer. Last year the consumer goods company signed longtime Cover Girl spokeswoman to represent Pantene’s Truly Relaxed and Truly Natural hair care collections. “We believe her strong, playful personality and passion for life resonates with women,” the company said in announcing the deal. Queen Latifah’s has 76% awareness and a Q Score of 16.

 

David Beckham

    Company: Samsung Electronics

    Most Admired Rank: 21

 

The Korean consumer electronics giant signed the British soccer star as its global brand ambassador for the London 2012 Olympics. Despite relatively low recognition in the U.S. — two-thirds of consumers are aware of him and his Q Score is a below-average 11 — Beckham has credibility among soccer fans and global consumers. “David Beckham was Samsung’s number one choice to be global ambassador for the sponsorship of London 2012,” the company said in announcing the alliance.

 

 

Warren Buffett

    Company: Berkshire Hathaway

    Most Admired Rank: 4

 

Though the Berkshire Hathaway CEO isn’t technically a celebrity spokesman, Buffett absolutely is the face of the Omaha-based holding company. His recognition rate of 43% is better than the typical celebrity’s; alas, his Q Score of 15 is just average.

 

The Gecko

    Product: GEICO

    Company: Berkshire Hathaway

    Most Admired Rank: 4

 

Sorry, Warren. Apologies to George Clooney. Your Q Scores pale compared to that of the Gecko, insurance company GEICO’s Cockney-accented mascot. The Gecko has 93% awareness among consumers and a Q Score of 35. (Licensed characters, on average, have 53% awareness and an average Q Score of 27.) “He’s way up there,” says Q Scores’ Schafer. “On an even playing field [with non-characters], he has the strongest emotional connection of them all.”

 

Source: Money.CNN.com/gallery/leadership/2014/02/27/most-admired-celebrity-endorsements.fortune/index.html

Screenwriting 101: How To Get Free Publicity – Danek Kaus Reveals Secrets

How To Get Free Publicity – Danek Kaus Reveals Secrets

 
 

So let’s say that you followed all of the advice in my book, The Story Solution23 Actions All Great Heroes Must Take, and have actually written the great American screenplay. Now how do you go about getting the attention of producers, agents and investors who can help transform that screenplay into a big screen success?

One skill I recommend that every screenwriter should know about is how to market effectively. In his book You Can Be Famous! Insider Secrets to Getting Free Publicityauthor Danek Kaus reveals all the secrets you need to know. Dan is an author, journalist, publicist, copywriter and ghostwriter. He has published hundreds of articles in about 75 newspapers and magazines, and dozens of websites. His publicity clients have been featured in such media outlets as USA Today, CNN, The New York Times and hundreds of newspapers, radio and TV shows. He is the co-author of Power Persuasion: Using Hypnotic Influence to Win in Life, Love, and Business. If you want to advance your career as a screenwriter, this book will help create the name recognition that can make things happen.

Just suppose you could appear on a national television talk show to discuss your screenplay. What would that mean to you? Or imagine a great article on you in the local paper. Do you think that would help attract the attention of those in the business? You Can Be Famous reveals:

  • The benefits and types of fame
  • The 10-second rule
  • How to attract the media’s attention and become a media darling
  • How to talk to journalists
  • What you should (almost) never say to a journalist
  • The kinds of stories the media want most
  • How to do a national publicity tour without leaving home
  • How to get on TV talk shows
  • TV interview tips form the Seinfeld TV show dialogue coach

 

There are even Question and Answer sessions with journalists who tell you how to get them interested, and what approaches turn them off. Visit Amazon.com to view the Table of Contents and first few pages so you can see for yourself how getting free publicity might be able to help jumpstart your screenwriting career.

Learn More About Screenwriting: I’m sharing my screenwriting secrets with members of the Palm Springs Writers Guild at their monthly meeting on Saturday, April 5, 2014. In a presentation entitled, “Cracking Screen Story Structure,” I’ll discuss my original concept of a “Hero Goal Sequences” story paradigm that can be used to build dynamic screen stories and keep producers and audiences glued to their chairs.

About The Story Solution:  The Story Solution was written by accomplished screenwriter Eric Edson. It reveals the 23 actions used to create dynamic, three dimensional heroes and link all parts of a captivating screenplay. He also covers screenwriting tipsscreenwriting resources, and screenwriting booksVisit the website and Facebook page for more information.

Crop circle: No, it wasn’t aliens, it was marketers

(CNN) — Sorry, dear readers, but the crop circle discovered last week etched in a farmer’s barley field in Chualar, California, was not created by aliens.

Instead — surprise! — it was a stunt intended to attract publicity to the release of a mobile processor used in automobiles, tablets and cell phones made by the computer graphics company NVIDIA, according to its president and CEO, Jen-Hsun Huang.

“It is true. The NVIDIA marketing team is behind this phenomenon,” Huang said as he stood in front of a picture of the manicured field. “What you’re looking at here is 310 feet in diameter. It is what people call a crop circle.”

Huang made the announcement during a keynote address Sunday night at the Consumer Electronics Show in Las Vegas.
Crop circle, strange lights spotted

“It’s like, out of this world, it’s practically built by aliens,” Huang said, referring to the new Tegra K1 graphics chip.

Elaborate crop circle in California mowed down

Brett Murray, who works as a marketer for the company, told CNN in a telephone interview that the idea emerged during a brainstorming session in early December about how to introduce the new product.

They came up with the tag line, “Impossibly advanced,” then tried to figure out how to “get some noise” around it, he said.

From “impossibly advanced” to “aliens” was not a big leap. “We eventually said, ‘You know, what’s graceful and alien? Crop circles.'”

They then set to work, swearing everyone to secrecy, hiring a Hollywood location scout to find “the perfect field in Northern California,” and flying in a British group who have made crop circles before.

Starting buzz for the creation, the company called anonymous tip lines for news stations in the Bay Area, telling them: “Something’s going on out in Chualar.”

A crudely made video also popped up on YouTube purporting to show two men — in reality, Murray and another NVIDIA employee — getting out of a car and looking at strange lights coming from the farmer’s field and then stumbling toward them.

By the morning of December 30, the news trucks were rolling in and, with them, throngs of curious onlookers. The company hired security to keep them from trampling over the farmer’s fields.

Murray described the crop circle as “a puzzle out there for the world to solve.”

The puzzle included clues to who was behind it — for example, the number 192 is posted in two ways in the design — as numbers on a clock and as a Braille representation.

That’s the number of graphical processing unit cores in the new chip. At least one person appears to have figured it all out. John Van Vliet posted this at 12:16 a.m. Wednesday, January 1, on doubtfulnews.com: “The crop art really dose (sic) look like a graphics GPU chip if i had to bet … one of the NEW CPU/GPU combos from AMD or Nvidia or intell.”

Murray said he understood why the story attracted so much attention. “This is like Santa Claus,” he said. “People want to believe.”

Source: Edition.cnn.com/2014/01/06/tech/california-crop-circle-hoax

Santa Barbara Marketing – Social Media Marketing on St. Patrick’s Day

Holiday Marketing Online


Although marketing is a year-round endeavor opportunities sometimes come along that you shouldn’t miss. Associating your business with a holiday can increase your chances of search engine optimization. Many consumers are searching for variations of “St. Patrick’s Day” key phrases on Google, and this presents a unique opportunity to catch their eye and lead them to your web site. Social media tie-ins can be used by both B2B and B2C marketers. Here are some tips for marketing your business with social media on St. Patrick’s Day:

  • Expand Your Reach: Don’t stop at posting a nice blog about how your business ties in with the holiday. Post a Facebook update and photo with a link to your article, Tweet about it, send it to your Google+ circle, and find a great picture to link to it on Pinterest. Social media content that includes mention of a holiday helps increase engagement with your target audience, and don’t forget the hashtags!
  • Make It Relevant: Social media is a conversation that should not just be about your business. Make it relevant to your target audience. Offer a useful tip, insider info, or short piece of news that helps your audience use your product or service more effectively and you will increase engagement and improve the potential for sharing.
  • Build on What’s Happening in Your Community: If your target market is in a community that has a big St. Patrick’s Day parade or celebrates the holiday in some other way, try to find a way for your marketing to build on that. For example, a sign company could post about the best signs in the St. Patrick’s Day parade or a florist might write about the perfect flowers for a St. Joseph’s Day table.
  • Content Marketing Works: A constant stream of relevant information is required from your business to stay top of mind, generate top search engine results and drive website traffic. Be straightforward, encourage sharing, and tell audience members what action you want them to take.
  • Social Media Works for B2B and B2C: Don’t think that your business can’t use social media because of who your customers are. Although it might seem more obvious for B2C to work ideas around a holiday, that doesn’t leave out the B2B marketers entirely. Think about what the holiday represents and how it ties in with what your customers need. Sending holiday greetings with valuable information is both powerful and effective.  Most businesses are leaving out the “valuable” part – make sure you are adding value with your content.

Social Media Marketing

In order to rank well on the internet’s largest search engines, your social media sites must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Successful businesses today are creating remarkable content for their blog, and re-purposing the content to their social media channels.  By consistently adding value to your target audience, you’ll stay top of mind, and increase loyalty levels.

Search Engine Pros can help your company utilize social media more efficiently to achieve its internet traffic and revenue goals. Marketing your business effectively with social media will increase the number of coins in your pot o’ gold!

Holiday Marketing Online

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 201 W. Montecito Street, Santa Barbara, CA 93101.  As a web marketing company, they offer online marketingSEO marketing, PPC (Pay Per Click Google Adwords), or SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.